In today's episode, Ramona is giving you a game plan for Mother's Day success. Mother's Day is May 9th this year, and you don't want to miss out. These are her tips for making the most of this seasonal boost.

Topics Covered

• This year's Mother's Day is going to be big.
• Know who your Mother's Day customers are - the gift giver
• Old school tip - hint hint still works
• Remind them gift certificates are always a good option
• Manage the expectations of the clients
• The messaging you need to use to convince them you're the Mother's Day solution.
• Cause a bit of panic
• Use inclusive marketing terms
• Make it stupid easy for the men to buy
• Remind Clients Mother's Day is Everywhere

Resources Mentioned

• Spapreneur Alliance Group