Dave Jones brings a rare combination of professional athlete
experience, military service, and psychological expertise to
his work as founder of one of the world’s largest Christian
marketing agencies. After competing professionally in hockey
across Europe, Dave founded M is Good in 2001, developing
the innovative R7 process that helps leaders effectively
With a doctorate in Sport and Performance Psychology, he
coaches elite athletes from the NHL, NFL, and other sports
through his Mental Toughness Training system. As a four-year
U.S. Air Force veteran, Dave now lives in Raleigh, NC with his
family while running three successful companies that blend
his Christian brand development expertise with performance