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Listen Notes

[00:00:00] Blake Beus: All right, let's go. Let's do

[00:00:02] Greg Marshall: this. All right. So, you know, we, we talked about some last week, which you actually made me reminded me to talk about, which was creating content, the importance of actually creating content and almost no one wants to create content. And I said this saying last week, and I thought it was funny, but it's, but it sticks, which is creating content is a lot like going to the.

You know what you need to do, you know, the benefits of it, but you just don't feel like doing it. And so therefore you don't stay consistent and you don't get the results that you want, but if you actually stay consistent and do it, you get great

[00:00:37] Blake Beus: results. Right. Right. And I liked you summarized that super short.

You said basically no one likes going to the gym, but everybody likes the results. And it's the same thing with like content marketing. And that's what you were talking about it to, you know, today. But, and that, honestly, that principle applies to literally anything across. My wife and I talk a lot about this, that we call it the concept of duality, the things that are most worthwhile in life also have this side of it that you don't like.

And, and you know, that goes with working out that goes with marketing that goes with you know, running your ads, running your own business. There's all of these different things. Push you in a direction or you're driven toward to go towards those things, but they have this dual nature to them.

And they're the, there there's these unpleasant parts. So, I mean, it's the same with, with raising kids, both you and I have to have a family, right? One of the greatest things in my life, but also one of the hardest, hardest things I've ever done in my life too. So there's that duality and I love that the, the tight, concise way that you put all that together.

Cause it's super true. Well, and I

[00:01:36] Greg Marshall: think, you know, just staying focused. Taking the actions that are necessary and not having that, like ni for instant gratification, it's almost like there's a, what is it like the inverse relationship of the less instant gratifying it is the most likely it's going to be very beneficial for you.

Right. Right, right. And that's, that's what creating content is that there's no, you know, you make a video, you make a, a podcast or an audio clip where you write. You don't get that immediate gratification that we're all looking for, right? That immediate sale that immediate business, or seeing your business grow.

But over time, if you just do it each and every day consistently, the results will show up. It's just, can you last long enough to do it and be committed and disciplined enough to

[00:02:27] Blake Beus: do it. And, and, you know, since this is what we call our, our motivated Monday's motivation, Mondays The answer is to that question.

Can you last well? Yeah, you can. And are you going to fail at it sometimes? Absolutely. But that's part of the process. So when you get out of the habit or whatever, the gym is such an easy example to talk about. My wife and I were going to the gym super consistently. We're doing really good. One of the first time in my life, I was being super consistent and this weird thing happened called a pandemic and the gym shut down and I got so out of the habit.

And then once we got vaccinated, everything got. We started getting back in that habit again. But those, those bumps and things happen. It's not always a global pandemic, but you might have a day where you miss creating the contents or whatever the next day is a new day. It's kind of like a reset and I'm kind of a behavioral economics nerd, and a lot of people maybe haven't heard of that term before, but there's been quite a few studies on basically what you call.

Motivation reset.