BAPTISM OF CHRIST 2016 LUKE 3:15-17, 21-22
The shrine gleamed in the winter sun, as I took my place at the back of the queue of pilgrims waiting to enter. The atmosphere sparkled with excitement – the anticipation of ecstasy, which enticed the faithful to flock here from all over the world. This modern house of worship was dedicated to the glory of its god in just 2007. In fact, the deity ithouses is a mere youngster – its incarnation occurred just 130 years ago. Yet, despite its brief life, this idol has won billions of devotees (yes, that’s billions with a ‘b’) from every nation, tribe, people and tongue. Worshipers often refer to their savior as “The Real Thing”. For they have tasted and seen that their lord is good. And now, indowntown Atlanta, in the corner of Centennial Olympic Park, proudly rubbing shoulders with the 20 year ghosts of the world’s best athletes, I was visiting this place of prayer, this temple of tacky, this mind-blowing tribute to instant gratification.
The World of Coca-Cola it is called. And it really was like going to church. I had to queue to get in (OK, so that bit wasn’t like church); and it cost me $16 (in fact, this doesn’t sound much like church at all, does it?) But, once I’d stepped through the gates of salvation and into the courts of praise, I was transported into a transcendental world – captivated by inspiring narrative and beloved icons. The sacraments of sugar.
Emblazoned on the wall of the narthex was the verse, “Coke refreshes body, mind, and spirit’. And an ambassador (for that is what the staff are titled) called out in a loud voice that once we had drunk Coke we would, and I quote, “never thirst again”. I learned about John Pemberton (peace and blessings upon him), who, in his Atlanta pharmacy, invented this elixir of all things holy. I discovered that there are only a handful of people on this entire globe who know the divine secret – the recipe of Coke. And although I am a sinner unworthy of receiving this secret formula, I, and my fellow pilgrims, were admitted into the holy of holies to behold the safe in which it is housed. There it was six feet away, behind a rope, and under the constant surveillance of security guards, lest we should touch it by mistake and be struck down.
We then sat in a small theater, enthralled as we watched the.... (Read the full Sermon here: Baptized in syrup )