Since its beginnings in 1924, Young Automotive Group has grown from a single Utah dealership into a fourth-generation family business with more than 30 locations across three states.
Cheri and Jason sit down with Spence and Oliver Young, president and innovation director of Young Automotive Group, to explore what it takes to keep a family business growing for more than a century. They share what it was like growing up on the automotive lot, why they each chose to stay in the family business, and the lessons passed down from earlier generations.
Spence and Oliver also break down the decisions that helped Young Automotive grow from five stores into the business it is today. They discuss why people matter more than capital, how a shared culture helped break down silos between stores, and why tracking the activities that drive results can be more valuable than focusing on results alone. Oliver also explains his “kaleidoscope marketing” approach and why every employee has a role to play in building the brand.
Beyond growth, they share how Young Caring for Our Young has made community service part of the company's culture, how AI is changing the way they work, and why human connection may become even more valuable as technology advances. Through a century of change, the Young family continues to look ahead while staying grounded in the people, values, and communities that helped build the business.
What You’ll Learn:- How a family business can stay together across four generations
- Why the right people can matter more than capital when growing a company
- How tracking the activities that drive results can fuel long-term sales growth
- What “kaleidoscope marketing” means and why every employee can play a role in marketing
- How community involvement can strengthen relationships with customers and employees
- Where Young Automotive is using AI—and why its leaders believe human connection will remain essential
- How family councils, goal setting, and open communication have helped the Young family navigate a multigenerational business
Connect with Young Automotive and Spence & Oliver Young:- Young Automotive Group Website: https://www.youngautomotive.com/
- Young Automotive Group on Instagram: https://www.instagram.com/youngautomotivegroup/
- Young Automotive Group on LinkedIn: https://www.linkedin.com/company/young-automotive-group/
- Spence Young on LinkedIn: https://www.linkedin.com/in/spencer-young-ii-33661548/
- Oliver Young on LinkedIn: https://www.linkedin.com/in/youngoliver/
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Meet the dedicated members of our podcast committee who curate content, organize interviews, and ensure the success of The MountainWest Capital Network Podcast “Welcome to the Winners’ Circle.”
Cheri Waldron, MWCN Executive Director
Jason Roberts, MWCN President and Managing Director, Protiviti
Kevin Jessop, MWCN Podcast Vice-Chair and Chief Marketing Officer, IMA
Garit Lawson, MWCN Podcast Chair, Managing Director, Forbes Partners
Zachary Reed, MWCN Podcast Producer, Senior Associate, PwC LLP
Katie Brown, MWCN Business Operations Specialist
Amanda Wallman, Alpine Edge Marketing
The LaunchPod Media Team
The views expressed in this program are for informational purposes only and do not constitute investment advice. Any references to specific investments or outcomes are illustrative and not indicative of overall performance. Past performance is not indicative of future results. Investing involves risk, including loss of principal.