Founder Mode

Move Fast & Brake Things with Allen Berg


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EPISODE 40

Recorded at Laguna Seca Raceway, this episode takes Founder Mode out of the studio and onto the track. Jason and Kevin spend the day driving open-wheel formula cars and sit down with Allen Berg, founder of Allen Berg Racing Schools, to talk about learning through feel, momentum, and control. Berg walks through his path into racing, what makes formula cars such an effective teaching platform, and how racing schools function as the entry point to professional motorsport. The conversation draws clear parallels between racing and building companies: managing risk without automation, carrying momentum through corners, and knowing where the limits actually are.


CHAPTERS

00:00 – Growing up with racing and early influences

01:05 – Driving formula cars at Laguna Seca

02:52 – Racing as a model for building companies

05:40 – Building and operating a racing school

09:44 – Advice for founders building niche businesses


LINKS

Connect with Allen Berg

Allen Berg Racing SchoolsLinkedIn


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Founder ModeBy Kevin Henrikson and Jason Shafton