In 2001, after working as an architect for many years, Jonas co-founded his first company, O-pen, after inventing a novel optical touch screen technology. After receiving €6 million of investment, and bringing in an international CEO, Jonas was ousted from his own company in 2005 and left the company officially in 2007. Now, O-pen is called FlatFrog and has partnerships with major companies such as Google and Samsung.
In 2008, Jonas moved onto his next company, Me-Mover, where he invented a new type of transportation device which was like a cross between a scooter and a bicycle. After successfully launching the product, in a sudden turn of events, the company went bankrupt.
Now, Jonas is the team lead of the SkyLab at the Denmark Technical University (DTU) where he coaches student start-up founders.
In this episode you will learn:
- How to retain control over your company whilst receiving investment
- What company bankruptcy actually looks like
- How to create hype around your product launch
Chapters:
(00:00) - Introduction
(01:23) - The Touch Screen Idea Born From a Computer Mouse
(08:34) - Fired From My Own Company
(11:23) - How Founders Lose Control (Investor Lessons)
(17:56) - The Second Startup: The Me Mover
(23:53) - Kickstarter Success & The Unexpected Pivot
(45:03) - How a Tiny Fee Bankrupted My Company
(50:32) - Buying Back The Company's Assets
(53:18) - Coaching the Next Generation of Founders
(1:00:40) - What Truly Makes a Founder Successful