In this very special episode of Move the Deal, taped live at Showpad's Transform 2019 event in Chicago, host Greg Moore brings Showpad Chief Customer Officer Helen Yu to centerstage. They discuss how putting the customer at the center of enablement efforts leads to better customer experiences, before Ivanti's Doug Knight joins to offer his take on how enablement has evolved and his experience as a Showpad customer.

That's our season finale—join us next year for season 2!

A quick note: In the live taping, we gave an incorrect title for Helen Yu. Her title is Chief Customer Officer. Our apologies.

Highspot Chief Marketing Officer Jon Perera joins host Greg Moore this week to discuss an age-old quandary: sales and marketing alignment. Tune in to hear how to break down barriers between the two departments, how sales enablement can help and how both teams need to put the customer at the center.

Production note: We'll be taking next week off to tape our season finale live at Showpad Transform in Chicago. Tune in to hear that episode on Nov. 13.

Yuri Dekiba, research director and sales operations expert at CSO Insights, the research division of Miller Heiman Group, joins host Greg Moore this week to discuss all things data strategy and sales technology.

Dekiba offers her best advice on how executive sales leadership can own sales data strategy. She then gives a case study to show how taking a step back—going slow to go fast—results in sales operations, sales enablement and sales management working together to create a data strategy that accelerates seller performance.

Max Armbruster, serial entrepreneur and Hong Kong–based CEO and founder of Talkpush, joins host Greg Moore to discuss how artificial intelligence can improve the hiring process. He and Moore chat through what sales and hiring have in common and how sales leaders can use AI as part of their talent strategy to more effectively engage applicants and help close diversity gaps.

Nick Gregory, Miller Heiman Group Icon and global sales enablement leader at Sabre, joins host Greg Moore to take listeners through his global travel technology firm's sales enablement journey. Hear how Sabre created sales magic by aligning its sales transformation process to the company's overall objectives and hear Nick's top advice for keeping any sales transformation on track.

The Professor of Professional Selling himself—the legendary Neil Rackham—joins our host and his former colleague Greg Moore to reflect on his 50 years of research that’s changed the face of sales. Their lively conversation ranges from the research that led to Rackham's seminal 1988 book, SPIN Selling, to how Rackham sees technology and creativity evolving sales into the future.

Chris J. Reed, CEO of Singapore's Black Marketing and "the only CEO with a Mohawk," joins Greg Moore on this week's Move the Deal sales podcast to offer his insights into social selling. A pioneer on LinkedIn, Reed shares the strategies that help his company advise CEOs and sales leaders on getting the most out of LinkedIn.