In this episode, Jeff Serlin sits down with Ashley Brucker Stepien, CMO at Hex. Drawing from her sales roots and deep operational experience, Ashley unpacks what it truly means to be a “modern marketer”—one who embraces complexity, owns revenue responsibility, and collaborates across functions. They dive into the importance of bottoms-up planning, cross-functional trust, and the need for RevOps to lead as a strategic driver rather than a service center. Listeners will come away with practical insights on aligning marketing and sales, planning for both short- and long-term growth, and how to build credibility as a marketing leader.