With the pandemic dominating the news headlines and social media daily, it may feel like your brand isn’t being seen or heard! Strategic Public Relations can help you get your brand noticed. M&C’s team of strategists can help you think outside of the box and plant the tactical seeds for your brand’s public relations outreach.

With an abundance of data available to shape your CBD brand’s PR plan, it can be overwhelming to sort through what is most important. Media monitoring tools and M&C’s Insider Media Relations™ can help you focus on the data that’s most important to your PR outreach. In this episode of Move the Stairs, you’ll learn about some of the top metrics we analyze for our clients in support of their PR goals.

If your CBD brand isn't getting the media’s attention or the attention you are getting isn’t having the positive impact you want, we'll teach you skills to build effective relationships with members of the media through CBD Brand Protection™ and Insider Media Relations™.

As a CBD business owner, you may be wondering who's more important to your business? The customers who keep the lights on? Or your employees who serve your customers? What if we told you there were different layers relating the two? Using Brand Protection PR™, you can learn how to build relationships with both to grow your brand!

Conventional wisdom used to be that businesses should stay out of politics. Times have changed and consumer demand is forcing many CBD industry businesses to ask “how can my business talk about political issues?” We’ll walk through the M&C CBD Brand Protection PR™ approach of building a meaningfully aligned strategy to take a political, social or environmental stand with your business.

Every good fitness plan should have a benchmarking period where you measure your success! This is no different for your CBD business! Measuring the progress of your goals and adjusting as needed is key to keeping your momentum going all year long! CBD Brand Protection PR™ can help keep you always thinking ahead while you work in pursuit of your annual business objectives.

Building a business is a bit like getting in shape-- it takes a lot of hard work and dedication. You don’t want all your efforts to build a strong business to be sidelined with a misstep or crisis situation. We’ll show you how Brand Protection PR can help you build a strong foundation in business with some “exercises” to start 2021 lean and mean.

Crisis planning can have a profound impact on the outcome of a situation. Ask the Capitol Police. Fighting normalcy bias, or the natural feeling that a crisis "won't be that bad" is a challenge. Our Brand Protection Tool™ can help you forecast and prepare for threats to your brand.

While CBD and its reputation and awareness amongst the public is becoming a bit clearer, there are still landmines that any CBD business needs to avoid while working to grow their businesses. In this MTS Chat, we work through some of those strategies companies can use to grow and protect their brand.

Predicting where the CBD industry will go in 2021 may seem challenging, but M&C’s Insider Media Relations™ strategists are here to help with simple ideas you can implement now to build your brand and future success for 2021.