Everyone loves movies...but movie theaters? Well, people have never really gone back the way they did before the pandemic. In this episode of Crack it, the gang goes deep on trying to figure out how to get people back to movie theaters. Has the role of movie theaters changed? Do we need to rethink the actual facilities themselves? Is this just a point in culture where people have no interest in this sort of social interaction and would rather watch things alone, or is it a massive opportunity for a world craving more social experiences? It's a big, wide conversation about all of this and more. Check it out.