<a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465333775393974746c707a&he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d4d6f76696e672d4232422d636f6d70616e6965732d696e746f2d7468652d6469676974616c2d776f726c642e6d7033">Read more ></a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465333775393974746c707a&he=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"> </a>   <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465333775393974746c707a&he=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"> Listen to the podcast (duration: 19:39) > </a> Digital has already had a big impact on B2B companies. So where does the value lie?See <a href="https://www.mckinsey.com/privacy-policy">www.mckinsey.com/privacy-policy</a> for privacy information

Read more > Listen to the podcast (duration: 19:39) > Digital has already had a big impact on B2B companies. So where does the value lie?See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465333775393974746c707a&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d4d6f76696e672d4232422d636f6d70616e6965732d696e746f2d7468652d6469676974616c2d776f726c642e6d7033" rel="noopener noreferrer">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465333775393974746c707a&amp;he=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" rel="noopener noreferrer"> </a>&nbsp;&nbsp; <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465333775393974746c707a&amp;he=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" rel="noopener noreferrer"> Listen to the podcast (duration: 19:39) &gt; </a>&nbsp;Digital has already had a big impact on B2B companies. So where does the value lie?See <a href="https://www.mckinsey.com/privacy-policy" rel="noopener noreferrer">www.mckinsey.com/privacy-policy</a> for privacy information

Moving B2B companies into the digital world

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

Share Moving B2B companies into the digital world

Sign up to save your podcasts

Moving B2B companies into the digital world

Moving B2B companies into the digital world

More shows like Discussion in Digital

Global News Podcast