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Moving Metal is an Automotive Digital Marketing podcast from the OEM Regional Services Team at Dealer.com. We discuss hot Automotive Digital Marketing topics, and host interviews from experts in Paid ... more
FAQs about Moving Metal:How many episodes does Moving Metal have?The podcast currently has 20 episodes available.
January 02, 2024SEO - SEO BasicsHost Cody Davidson sits down with Anthony Roderman, SEO Supervisor, to discuss SEO Basics. ...more14minPlay
December 29, 2023Advertising - Integrating SEM with Other Marketing ChannelsHost Lindsay Shoemaker sits down with Noah Lee, Director of Product Consulting, to discuss Incorporating Paid search with additional marketing channels. ...more11minPlay
December 29, 2023Advertising - Digital Advertising for Fixed Ops: Part 2Host Jennie Lewis sits down with Joe Mescher, Principle Consultant for OEM Advertising Performance, to discuss Fixed Ops Digital Advertising....more15minPlay
December 29, 2023Advertising - How Do I Measure Advertising EffectivenessHost Lindsay Shoemaker sits down with Noah Lee, Director of Product Consulting, to discuss how to establish Advertising Goals....more9minPlay
December 29, 2023Advertising - How Do I Select a Digital Advertising Budget?Host Lindsay Shoemaker sits down with Noah Lee, Director of Product Consulting, to discuss how to select a Digital Advertising budget: What Advertising Channels to focus on What percentage of budget to allocate to those Advertising Channels...more16minPlay
December 29, 2023Advertising - Customer Targeting Best Practices for Social MediaHost Lucas McLean sits down with Joe Mescher, Principle Consultant for OEM Advertising Performance, to discuss the best and most efficient ways to target your customers using Social Media platforms. ...more12minPlay
December 29, 2023Advertising - Customer Targeting Best Practices for Search, Retargeting and DisplayHost Lucas McLean sits down with Joe Mescher, Principle Consultant for OEM Advertising Performance, discuss the best and most efficient ways to target your customers utilizing some of the foundational Advertising Channels. Targeting best practices for Search, Retargeting, and Display. Find in-market shoppers. ...more15minPlay
December 29, 2023Advertising - Advertising During an Inventory ShortageHost Lindsay Shoemaker sits down with Advertising Strategist Managers, Brad Eifel and Mike LaTronica to discuss Advertising During an Inventory Shortage: How to Advertise during the chip shortage. Optimize Advertising opportunity with less inventory. ...more16minPlay
December 29, 2023Analytics - Data StorytellingHost Jennie Lewis sits down with Callie Cogley from our Insights Team to discuss Data Storytelling: Understand data and how it can be used to drive success. What story the data is telling you. How to use that data story. ...more15minPlay
December 29, 2023Analytics - A Cookieless FutureHost Jennie Lewis sits down with Callie Cogley from our Insights Team to talk data: What are Cookies. How are Cookies used. How Cookies are changing in the future and what that means for the industry. ...more14minPlay
FAQs about Moving Metal:How many episodes does Moving Metal have?The podcast currently has 20 episodes available.