Moving Sucks: Real Talk, Real Solutions for Every Move

Anthony Keane got into real estate because a Rita's Water Ice franchise fell through. Twenty-plus years, a full-time bank job, a 70-agent boutique brokerage he helped build, and three brokerage moves later, he's still selling — and he thinks the industry should triple its licensing fees. In this conversation with Seth, Anthony (Real Brokerage, Harleysville PA) breaks down the eXp-to-Real math nobody talks about, what actually killed brick-and-mortar brokerage relevance, why Zillow Flex earns its 40% cut, and what advice he'd give a brand-new agent trying to figure out where to hang their license in 2026.

What You'll Learn

The specific eXp-vs-Real math that drove Anthony's June 2024 move — caps, rev share, and the 2.3x agent-attraction difference nobody's calculated for you. Why 95% of home sales now start online and what that means for how you actually build a business. Anthony's contrarian take on licensing fees — and why raising them would help the consumer, not hurt them. The Pomodoro workday framework that lets him out-produce agents who work twice as long.

Episode Breakdown

• 1:21 — Intro
• 2:04 — Meet Anthony Keane (and the 18-offer deal he and Seth did back in 2019)
• 4:23 — 2004: how a shut-down Rita's Water Ice franchise became a real estate career
• 4:43 — Buying his first flip three months into marriage, doing 85% of the work himself
• 5:08 — The full-time Bank of NY Mellon job that ran alongside all of it
• 5:38 — Coldwell Banker to Entourage: building a 70-agent, 3-office boutique brokerage
• 6:28 — When COVID cost him his VP role at Entourage
• 7:16 — The math that drove the eXp-to-Real move: caps, rev share, and 2.3x agents
• 8:42 — The Pomodoro Technique that runs Anthony's whole workday
• 11:39 — Why Philly Real still has 9 offices even though we're "cloud-based"
• 15:48 — Why eXp's tech felt scattered vs. Real's all-in-one platform
• 18:50 — What actually changed after the NAR lawsuit (spoiler: nothing)
• 19:30 — "20% of agents do 80% of the work" — the part-time agent problem
• 20:37 — Anthony's hot take: triple or quadruple the licensing fees
• 23:45 — Why Zillow Flex's 40% cut is actually justified
• 26:32 — "The consumer is buying you, not the sign on the door"
• 31:37 — Anthony's advice for brand-new agents trying to pick a brokerage in 2026
• 33:19 — Do boutique real estate brokerages still have a role?
• 36:08 — Wrap-up

Why This Episode Matters

Very few agents have owned both sides of the brokerage table. Anthony was VP of Operations at Entourage — a 70-agent boutique brokerage — before he became a top producer inside a cloud-based model. That range shows up in every part of this conversation. Whether you're weighing eXp vs. Real, wondering if a boutique brokerage still makes sense, or trying to figure out how a small-town flipper turns into a 20-year career operator, this one has the receipts.

Resources Mentioned

• Real Brokerage — Anthony's home since June 2024
• eXp Realty — Anthony's brokerage from 2020 until June 2024
• Entourage Elite Real Estate — the 70-agent, 3-office boutique where Anthony was VP of Operations
• Coldwell Banker — Anthony's first brokerage after getting licensed in 2012
• Bank of New York Mellon — where Anthony was Senior Manager running a 120-agent financial services call center
• The Pomodoro Technique — Anthony's workday operating system (four 25-minute hyperfocus blocks per day)
• Regus / Office Evolution — flex office spaces Anthony and Seth use for client meetings
• Zillow Flex — discussed as a fair-cost lead source
• RE/MAX "Bouge" CRM — cited as a case study in brokerage tech failure

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Your key. Your move.

Are you hiring the wrong real estate agent simply because they said "yes" to everything?

What if the best agent for your home is the one willing to walk away?

In this episode of Moving Sucks, Seth and Jenn dive into one of the biggest decisions a seller can make—and why honesty can be worth far more than a commission check. Seth shares the story behind turning down nearly $60,000 in potential commissions on a $3 million luxury listing, explaining why saying "no" was the right move for both him and the client.

Instead of chasing a payday, Seth reveals the importance of knowing your niche, understanding your strengths, and putting the client's success ahead of your own. You'll also learn how to spot agents who overpromise, why luxury homes require a different strategy, and what questions every seller should ask before hiring a Realtor.

Episode Breakdown:

00:00 – Why I Turned Down $60,000

00:55 – Welcome Back to Moving Sucks

01:59 – The $3 Million Listing Opportunity

03:43 – Why I Walked Away

04:45 – The Conversation With the Seller

07:15 – Honest Advice That Changed Everything

07:49 – Helping Find the Right Luxury Broker

09:19 – Why Knowing Your Niche Matters

10:33 – How to Hire the Right Real Estate Agent

13:10 – Setting Boundaries With Clients

14:25 – Final Thoughts & Subscribe

If you've ever wondered how to choose the right real estate agent—or why the best professionals sometimes turn down business—then this episode is for you.

Connect with us 👇

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Are you feeling like you have to choose between building your real estate business and keeping up with social media… and wondering if either one is actually working?

Seth and Jenn are back together on the Moving Sucks Podcast—and this episode hits hard on what’s real versus what’s just noise in today’s real estate world.

After stepping away from the mic and dialing back her online presence, Jenn opens up about what really drove that decision: juggling full-time real estate, parenting, and the realization that content creation and closing deals can feel like two completely different careers. This isn’t about balance—it’s about priorities.

The conversation dives into a bold take on today’s market headlines. Is the market actually slowing… or is that just the narrative being pushed? Jenn shares her perspective from the front lines, where transactions are still happening despite higher interest rates and constant uncertainty talk.

Seth and Jenn also challenge one of the biggest assumptions in the industry:

Does social media really bring in business—or is it just a credibility tool?

They break down why many top-producing agents barely post online, why referrals still dominate, and how too many agents may be focusing on the wrong things. There’s also a sharp critique of “social media coaching culture” and a strong reminder that mastering contracts and fundamentals is what actually builds a sustainable career.

And then there’s AI—where they both agree the future is heading. Unlike social media, AI might not just market your business… it might actually improve how you serve your clients.

They also unpack the rollercoaster of interest rates (including that brief dip into the 5s) and why perception and fear may be driving decisions more than the numbers themselves.

Episode Breakdown:

00:00 Jenn Returns

03:10 Why She Went Quiet

05:09 Addition By Subtraction

07:29 Does Social Media Work

13:38 Serious Work Vs Gimmicks

20:30 AI Over Social Media

24:32 Rates And Market Fear

27:40 Watch These Movies

30:59 Listener Questions Wrap

If you’re trying to figure out where to actually spend your time, energy, and focus in real estate right now… then this episode is for you.👇 Connect with us:

• 👉 https://www.instagram.com/movingsuckspodcast/
• 👉 https://www.tiktok.com/@millenniup
• 👉 https://www.instagram.com/asksethanything/
• 👉 https://www.instagram.com/januskygetsitdone/

Watch the full episode on YouTube: https://www.youtube.com/@MovingSucksPodcast

Are you rushing into real estate decisions just because of a deadline… and wondering if it’s actually costing you money?

In this episode, Seth and Jenn break down one of the most common—but rarely questioned—practices in real estate: Sunday night offer deadlines. While they’re meant to create structure in competitive situations, are they actually doing more harm than good?

Seth dives deep into the mechanics behind offer deadlines and reveals how poor timing can pressure buyers into emotional decisions, limit access to key advisors like lenders, and ultimately lead to weaker offers—or worse, deals that fall apart after “one sleep.”

But it’s not just buyers who lose. Sellers may unknowingly leave better terms on the table, and agents? They’re stuck working chaotic Sunday nights only to revisit everything again on Monday.

You’ll also hear a bold take on open houses—why they may be outdated, how they’re often used to attract unrepresented buyers, and when (if ever) they actually make sense in today’s market.

This episode challenges the “this is how it’s always been done” mindset—and offers a smarter, more strategic approach that benefits everyone involved.

• 00:00 Real Estate Mechanics Intro
• 01:40 Why Offer Deadlines Exist
• 03:01 The Sunday Night Problem
• 06:09 Buyer Stress And Psychology
• 11:19 Seller Risks And Better Terms
• 15:01 Make Monday The Deadline
• 15:59 Agent Workflow And Sanity
• 18:15 Open Houses Critique
• 23:03 Wrap Up And Takeaways

👉 If you’ve ever felt pressured by a deadline, questioned the process, or want to make better real estate decisions… this episode is for you.

👇 Connect with us:

• 👉 https://www.instagram.com/movingsuckspodcast/
• 👉 https://www.tiktok.com/@millenniup
• 👉 https://www.instagram.com/asksethanything/
• 👉 https://www.instagram.com/januskygetsitdone/

Watch the full episode on YouTube: https://www.youtube.com/@MovingSucksPodcast

Are you wondering if the massive National Association of Realtors settlement actually changed anything in real estate… or was it all just hype?

A year and a half later, Seth is pulling back the curtain—and what he’s seeing might completely change how you think about buying or selling a home.

In this episode of Moving Sucks, Seth dives into the aftermath of the widely publicized NAR settlement that was supposed to disrupt how commissions work in real estate. From lawsuits to “industry shakeups,” the headlines made it seem like everything was about to change.

But on the ground? It’s a very different story.

Seth breaks down what the ruling actually required, why sellers are still covering buyer agent commissions in most cases, and how real-world consumer behavior has largely ignored the expected shift. He also explores why buyer representation still plays a critical role, the hidden dangers of dual agency, and what happens when sellers try to go against the grain.

You’ll also hear how the U.S. system compares to countries like Australia—and why our approach may actually create a more level playing field for buyers.

This episode cuts through the noise with a clear, honest look at what’s really happening in real estate right now—and what it means for you.

⏱️ Episode Breakdown

0:00 — What is the NAR settlement?

1:30 — Welcome & episode intro

3:00 — The update: nothing has changed

4:30 — Sellers are still paying buyer commissions

6:00 — How other countries handle real estate (Australia)

8:00 — Background on the federal lawsuit

9:30 — Buyer agency agreements explained

11:00 — Why this is actually good for consumers

13:00 — The economics of commission and affordability

15:00 — What happens when sellers refuse to pay

16:30 — The importance of buyer representation

👉 If you’re buying, selling, or just trying to understand how commissions really work today… this is an episode you don’t want to miss.

If yes, then this episode is for you.

👇 Connect with us:

• 👉 https://www.instagram.com/movingsuckspodcast/
• 👉 https://www.tiktok.com/@millenniup
• 👉 https://www.instagram.com/asksethanything/
• 👉 https://www.instagram.com/januskygetsitdone/

Watch the full episode on YouTube: https://www.youtube.com/@MovingSucksPodcast

Are you confused about why mortgage rates suddenly jumped—and what a conflict across the world has to do with your buying or refinancing plans? Are you wondering if you should pause or push forward right now?

In this episode, Seth breaks down how rising tensions in the Middle East—specifically disruptions in the Strait of Hormuz—are shaking global oil supply and driving inflation higher. As oil prices moved up, mortgage rates quickly followed, jumping about half a point in just days and putting many refinances on hold.

Seth also shares practical advice for navigating the uncertainty, encouraging buyers and refinance clients to stay proactive instead of waiting on perfect timing. He explains what could happen next and how shifting global conditions may impact rates moving forward.

Episode Breakdown:

1. 00:00 Getting Political Today
2. 00:45 Show Intro and Context
3. 01:15 What Sparked the Conflict
4. 02:18 Why the Strait Matters
5. 04:39 Oil Shock Hits Rates
6. 06:18 Stalemate and Endgame
7. 07:05 Refis Put on Hold
8. 12:49 Advice for Buyers
9. 14:14 Where Rates Go Next
10. 15:18 Wrap Up and Callouts

If you’re trying to decide whether to refinance, buy now, or wait things out in this volatile market—this episode will help you think through your next move.

If yes, then this episode is for you.

👇 Connect with us:

1. 👉 https://www.instagram.com/movingsuckspodcast/
2. 👉 https://www.tiktok.com/@millenniup
3. 👉 https://www.instagram.com/asksethanything/
4. 👉 https://www.instagram.com/januskygetsitdone/

Watch the full episode on YouTube: https://www.youtube.com/@MovingSucksPodcast

Are you buying a home and trusting that your real estate agent actually understands what they’re looking at? 🏠

Are you worried that one inspection report or contractor quote could suddenly cost you thousands of dollars… or even kill your deal?

In today’s real estate market, too many agents rely on inspection reports without really understanding construction, home systems, or repair costs. That lack of knowledge can lead to bad advice, unnecessary panic, and deals falling apart over issues that might actually be minor fixes.

In this episode of Moving Sucks, Seth talks about why modern real estate agents need to understand how houses work — from HVAC systems and sump pumps to repair costs and inspection negotiations.

They share real-world stories from the field, including a buyer who nearly replaced a perfectly good HVAC system after a scary $15,000 quote, only to discover the real fix cost $1,200, and a Philadelphia transaction that nearly collapsed over suspected buried tanks until ground-penetrating radar proved there was nothing there.

Seth explains why he trains and quizzes his team on construction knowledge, because too many agents simply don’t know the components of the homes they’re helping people buy. And when agents don’t understand the house, they can’t properly protect their clients or negotiate repairs effectively.

00:00 Why Construction Knowledge Matters

02:25 Industry Gaps and Old Homes

04:48 Inspections and Repair Negotiations

07:24 When to Walk Away

08:36 HVAC Scare Story

12:43 Get Multiple Quotes

15:46 Mystery Pipes and Tanks

18:19 Ask Questions at Inspections

20:15 Red Flags and Wrap Up

Are you touring homes over and over… but still don’t feel confident enough to make an offer?

Are you frustrated because every showing feels reactive instead of strategic?

In this episode, Seth of the SLG Team at Real Broker breaks down the streamlined three-meeting onboarding system designed to give buyers clarity before they ever step foot inside a home.

With the Philadelphia market picking up and buyers returning, Seth explains why so many clients are leaving their previous agents — and why the issue isn’t the market… it’s the missing process.

Instead of “just going to see houses,” this episode dives into solving the two critical puzzles first — logistics and finances — eliminating doubt, and creating a faster, more confident path to an offer.

Episode Breakdown:

1:34 – Philadelphia Market Update

1:58 – Why Buyers Are Switching Agents

2:47 – Why the Northeast Market Moves Differently

3:09 – What To Do Before Seeing Houses

3:55 – The Problem with “Just Go See Houses”

4:30 – The Two Puzzles: Logistics & Finances

5:07 – Eliminating Buyer Doubt

5:54 – Why Buyers Lose Interest After 3–5 Showings

6:11 – The 3-Meeting Virtual Onboarding System

7:57 – The #1 Complaint from Clients

8:56 – Starter Home vs. Forever Home

9:45 – What Buyers Should Ask Their Agent

10:22 – Why Upfront Clarity Matters

This isn’t about seeing more homes — it’s about seeing the right homes with clarity and confidence.

If yes, then this episode is for you.

👇 Connect with us:

1. 👉 https://www.instagram.com/movingsuckspodcast/
2. 👉 https://www.tiktok.com/@millenniup
3. 👉 https://www.instagram.com/asksethanything/
4. 👉 https://www.instagram.com/januskygetsitdone/

Watch the full episode on YouTube: https://www.youtube.com/@MovingSucksPodcast

Are you tired of hearing national housing debates that don’t match what’s happening in your neighborhood?

Are politicians blaming investors, immigrants, or “the government” — while your local market keeps doing its own thing?

In this episode, Seth continues the housing policy conversation and breaks down a hard truth: real estate is local. National slogans don’t fix local inventory shortages, tax structures, zoning issues, or school district dynamics.

Using the Philadelphia suburbs as an example, he explains how neighboring counties can have completely different challenges — even within the same metro area. What works in one township may fail in the next.

He also challenges common narratives:

1. Are immigrants really outbidding everyone?
2. Are “investors” the real problem?
3. Do government programs create affordability — or just more buyers?

Seth dives into the difference between boosting demand and increasing supply, and why creating more homes is the only long-term solution. He also reframes what “affordable housing” really means — not just subsidized units, but access to ownership and long-term wealth building.

Plus, he shares a local development example involving vacant corporate parks, potential housing conversions, and the ripple effects on schools, traffic, and municipal services — proving why agents must understand what’s happening right here, right now.

National stats sound impressive.

Local insight wins deals.

👇 Connect with us:

1. 👉 https://www.instagram.com/movingsuckspodcast/
2. 👉 https://www.tiktok.com/@millenniup
3. 👉 https://www.instagram.com/asksethanything/
4. 👉 https://www.instagram.com/januskygetsitdone/

Watch the full episode on YouTube: https://www.youtube.com/@MovingSucksPodcast

Are you tired of watching housing prices skyrocket while politicians claim they’re fixing it?

Wondering what the government is really doing behind the scenes—and how it affects your ability to buy a home in 2026?

In this episode of Moving Sucks, Seth unpacks the rising cost of housing under the Trump administration’s second term. From proposed 50-year mortgages to banning institutional investors and offering debt relief, we explore the policies shaping today’s volatile market. Are these solutions—or just more political smoke and mirrors?

Seth breaks down the real economic and political forces at play, exposes decades of government market manipulation, and gives critical insight into what all this means for you, the buyer. If you're navigating the housing market in 2026, this episode gives you the tools to think smart and stay ahead.

Episode Breakdown:

1. 00:00 Government's Focus on Housing Affordability
2. 00:43 Introduction and Host's Perspective
3. 02:16 Impact of Government Policies on Housing
4. 03:26 Economic Factors Influencing Home Prices
5. 05:03 Government's Role in Housing Market Manipulation
6. 09:04 Recent Proposals and Their Implications
7. 10:27 Political and Economic Motivations
8. 15:18 Advice for Home Buyers
9. 18:26 Conclusion and Viewer Engagement

If you’re questioning what’s real and what’s political spin in today’s housing market, then this episode is for you.

👇 Connect with us:

1. 👉 https://www.instagram.com/movingsuckspodcast/
2. 👉 https://www.tiktok.com/@millenniup
3. 👉 https://www.instagram.com/asksethanything/
4. 👉 https://www.instagram.com/januskygetsitdone/

Watch the full episode on YouTube: https://www.youtube.com/@MovingSucksPodcast