Jerry McCarthy published the 4Ps in 1960. Booms and Bitner added People, Process and Physical Evidence in 1981 for service businesses. Lauterborn rewrote the whole set as 4Cs in 1990, from the buyer’s side. Kotler himself has since floated a seven-part version. None of these authors set out to weaken marketing. Each addition made the […]

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In this epsiode we look at the phenomen Liquid Death and examine if copy cats will work as well as the original.

The post Podcast: Liquid Death clones – will they work as well? first appeared on moweco Marketing Consulting.