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MP3 Episode 2 - The Well HQ series - Radical Common Sense: From Problem to Practice
Episode 2 — Radical Common Sense: From Problem to Practice
If episode one asks how big the problem is, episode two asks what we actually do about it — and the answer turns out to be both more straightforward and more urgent than most people expect.
Dr Emma Ross and Baz Moffat return with a series of vivid, real-world stories that demonstrate what change looks like in practice. A single dad coaching an under-12s girls' football team who learned, through one CPD course from The Well HQ, how to have a confident conversation with his squad about sports bras. A hockey club that changed a training night and stopped all its sixth-form players getting injured. A 14-year-old whose performance and confidence were transformed by simply wearing a sports bra that fitted properly for the first time.
The episode introduces two ideas that are already reshaping practice in elite sport and could do the same in schools and grassroots clubs everywhere. The first is The Well HQ's development wheel — a structured, stepped framework that meets organisations wherever they are and gives them a clear, achievable path towards best-in-class practice. The second is the Female Health Leader concept, modelled on the mental health first aider approach: not an expert or a clinician, but a visible, trusted person within a school or club who creates the conditions for these conversations to happen and drives change from within.
The episode also covers the Women's Super League's four-year journey to becoming the world's leading football league for female athlete health, the Wimbledon white kit debate, England Hockey's landmark shorts-or-skirts decision, and why putting a sports bra on the PE kit list is one of the simplest and most impactful changes any school can make today. As Ronnie Heath puts it perfectly by the close: the solutions sound radical for about five seconds. After that, they are just common sense.
About The Well HQ
Founded in 2021 by Baz Moffat, Dr Bella Smith, and Dr Emma Ross, The Well HQ is a women’s health and wellness consultancy rooted in scientific evidence, real-life experience, and decades of expertise. The Well HQ turns science into practical action through bespoke educational resources, training programmes and strategic plans that help organisations create lasting, impactful change.
Learn more at thewell-hq.com.
Baz Moffat - Co-Founder and Chief Executive Officer
Baz Moffat is the CEO and co-founder of The Well HQ, a consultancy dedicated to changing the system around women and girls in sport, fitness and wellness. Drawing from her experience as a former Team GB rower and coach, she saw firsthand how a lack of female-specific training and support limits women’s potential. With over 20 years of experience in health, fitness, and high-performance environments, Baz is a prominent voice in the women’s health movement and advocates for closing the gender gap and creating meaningful change for women in sport and beyond.
Dr Emma Ross - Co-Founder and Chief Scientific Officer
Dr Emma Ross is the Chief Scientific Officer and co-founder of The Well HQ, a consultancy dedicated to changing the system around women and girls in sport, fitness and wellness. With a career as a scientist, researcher, and practitioner, Emma was involved in the development of several breakthrough initiatives around women’s physiology and psychology in sports. She was the Head of Physiology of the English Institute of Sport for ten years, and led the sports scientists supporting Olympic and Paralympic athletes in Rio 2016.
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By real PEEpisode 2 — Radical Common Sense: From Problem to Practice
If episode one asks how big the problem is, episode two asks what we actually do about it — and the answer turns out to be both more straightforward and more urgent than most people expect.
Dr Emma Ross and Baz Moffat return with a series of vivid, real-world stories that demonstrate what change looks like in practice. A single dad coaching an under-12s girls' football team who learned, through one CPD course from The Well HQ, how to have a confident conversation with his squad about sports bras. A hockey club that changed a training night and stopped all its sixth-form players getting injured. A 14-year-old whose performance and confidence were transformed by simply wearing a sports bra that fitted properly for the first time.
The episode introduces two ideas that are already reshaping practice in elite sport and could do the same in schools and grassroots clubs everywhere. The first is The Well HQ's development wheel — a structured, stepped framework that meets organisations wherever they are and gives them a clear, achievable path towards best-in-class practice. The second is the Female Health Leader concept, modelled on the mental health first aider approach: not an expert or a clinician, but a visible, trusted person within a school or club who creates the conditions for these conversations to happen and drives change from within.
The episode also covers the Women's Super League's four-year journey to becoming the world's leading football league for female athlete health, the Wimbledon white kit debate, England Hockey's landmark shorts-or-skirts decision, and why putting a sports bra on the PE kit list is one of the simplest and most impactful changes any school can make today. As Ronnie Heath puts it perfectly by the close: the solutions sound radical for about five seconds. After that, they are just common sense.
About The Well HQ
Founded in 2021 by Baz Moffat, Dr Bella Smith, and Dr Emma Ross, The Well HQ is a women’s health and wellness consultancy rooted in scientific evidence, real-life experience, and decades of expertise. The Well HQ turns science into practical action through bespoke educational resources, training programmes and strategic plans that help organisations create lasting, impactful change.
Learn more at thewell-hq.com.
Baz Moffat - Co-Founder and Chief Executive Officer
Baz Moffat is the CEO and co-founder of The Well HQ, a consultancy dedicated to changing the system around women and girls in sport, fitness and wellness. Drawing from her experience as a former Team GB rower and coach, she saw firsthand how a lack of female-specific training and support limits women’s potential. With over 20 years of experience in health, fitness, and high-performance environments, Baz is a prominent voice in the women’s health movement and advocates for closing the gender gap and creating meaningful change for women in sport and beyond.
Dr Emma Ross - Co-Founder and Chief Scientific Officer
Dr Emma Ross is the Chief Scientific Officer and co-founder of The Well HQ, a consultancy dedicated to changing the system around women and girls in sport, fitness and wellness. With a career as a scientist, researcher, and practitioner, Emma was involved in the development of several breakthrough initiatives around women’s physiology and psychology in sports. She was the Head of Physiology of the English Institute of Sport for ten years, and led the sports scientists supporting Olympic and Paralympic athletes in Rio 2016.