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This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

In Episode 4 my guest is Edmund Tirbutt.

Edmund is a freelance journalist and writer. He’s been covering financial services topics for the last 27 years. His articles are always painstakingly researched and hard hitting.

He used to be a semi-professional stand-up comedian and has recently started perform again alongside world renowned comedians like Mike Wozniak and John Moloney.

Edmund feels that positive financial case studies are key to improving the public’s view of financial services. Listen as he explains what works and how advisers can talk to the media to showcase their positive stories.

For links to the books and apps mentioned by Edmund please visit  http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) , iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

•             Marketing, communications and propositions.

•             Financial and protection products

•             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)