Mr. T's Podcast

This message recaps Module 2 of the COMM 2300 Media Literacy Course that focused on further defining what media literacy is and it's role in education and society.  We consider the key questions to ask when analyzing media content and why these critical set of questions and critical approaches to media content are essential to today's digital media environment.  

This is the first of a series of COMM 2300 module wrap ups where I take an opportunity to summarize the topics and learning objectives we targeted during the most recent course learning module.  

This brief recording wraps up module 8 of my online COMM 2327 Intro to Advertising Course.

This episode summarizes the historical development of the television and internet mediums and their significant cultural and societal impacts on our media world today. 

This message wraps up Chapter 7

This episode wraps up module 6 of the Introduction to Advertising Online Course.  The topic at hand here is Account Planning and Research.

This episode summarizes the key concepts and topics of chapter 5 in the Arens Advertising text. This wrap up includes the breakdown of the human communication process as applied to the field of Advertising and the cognitive processes that define consumer behavior.  

This short episode summarizes the foundation of target marketing and the strategies put in place to narrow cast products and services to the consumer.  Advertising has become very personalized and rightly so in order to increase the chances of these messages hitting the target.  

In this episode, I briefly summarize the key historical events of the written media to include newspapers, books, and magazines.  Images and words are all around us and now flood our digital media but what happens when words and images elude the paper and only head to the screen?  How can industries like news organizations, book publications, and magazines survive in the digital age?

This recording summarizes module 3 of the Introduction to Advertising course.