We are returning to the story of MrBeast and his YouTube success for this episode and today we unpack a lesson about the role of trust in getting conversions on your offer. It is not always about how good your offer is, in most cases, as with the example of MrBeast giveaways, trust needs to be established before someone will commit. Listen in to hear how you can apply this to your business.

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:25] MrBeast's sizable following and outlandish video content!
• [01:01] How trust can disarm defense mechanisms in people.
• [02:55] Taking a lesson from Gary V and boxing strategy!
• [03:10] Making sure of your offer, and how you package it. 
• [03:42] Getting more customers and conversions through trust.

 

Resources From The Interview:

 

 

• Leveling Up

 

• MrBeast
• Gary V

 

• Jab, Jab, Jab, Right Hook 

 

 

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Connect with Eric Siu: 

 

 

• Growth Everywhere

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• Eric Siu on Twitter