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We're back again! This week's topics include:
🔗Networking & filtering noise: The importance of in-person connections.
🔗Dopamine loops & the future of content: Are AI characters here to stay or are we just diluting content even further.
🔗The MrBeast thumbnail controversy: MrBeast pulls AI thumbnail generator after backlash - Should all AI tools be held to the same standards?
🔗Real Use Cases for AI Tools: Our breakdown on where AI is practically helpful and how to use it properly.
🔗Virality as Central Currency: Are we optimising for impact or just visibility?
🔗Closing thoughts: Reactions and overarching point of how creative expertise will always win.
Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn:  / oliveryonchev
Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/
Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/
By Oliver Yonchev & Catty BerraganWe're back again! This week's topics include:
🔗Networking & filtering noise: The importance of in-person connections.
🔗Dopamine loops & the future of content: Are AI characters here to stay or are we just diluting content even further.
🔗The MrBeast thumbnail controversy: MrBeast pulls AI thumbnail generator after backlash - Should all AI tools be held to the same standards?
🔗Real Use Cases for AI Tools: Our breakdown on where AI is practically helpful and how to use it properly.
🔗Virality as Central Currency: Are we optimising for impact or just visibility?
🔗Closing thoughts: Reactions and overarching point of how creative expertise will always win.
Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn:  / oliveryonchev
Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/
Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/