We're back and this week's topics include:

🔗Major AI updates: ChatGPT-5, Google, ElevenLabs, Runway, Grok 4.

🔗 The front-runners in the AI tool space (Udio, Riffusion/Producer AI, ElevenLabs, Suno, Mureka AI).

🔗 How to monetise AI content and turn your content into a business.

🔗AI security threats, ethical hacking, and the risks no one’s talking about.

🔗5 steps to position yourself ahead of the competition when it comes to AI.

🔗The future of AI? Inside Google’s Genie 3 (AI world simulator).

Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn:  / oliveryonchev

Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

We’re back again! This week’s topics include:

🔗Networking & filtering noise: The importance of in-person connections.

🔗Dopamine loops & the future of content: Are AI characters here to stay or are we just diluting content even further.

🔗The MrBeast thumbnail controversy: MrBeast pulls AI thumbnail generator after backlash - Should all AI tools be held to the same standards?

🔗Real Use Cases for AI Tools: Our breakdown on where AI is practically helpful and how to use it properly.

🔗Virality as Central Currency: Are we optimising for impact or just visibility?

🔗Closing thoughts: Reactions and overarching point of how creative expertise will always win.

Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn:  / oliveryonchev

Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

We’re back! This week’s topics include:

🔗Higgsfield: The new leader in AI content creation?

🔗Who wins? Competing in a content world that never stops evolving.

🔗The AI baby podcast trend: What's the long term value?

🔗Zuckerberg's advertising theory: New gen marketing or the death of human emotion in feedback loops?

🔗Leveraging your existing skills in to AI– How to apply what you already know to thrive in the AI spaces.

🔗Whop: The dangerous positioning of advertising that's undervaluing creators.

Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn:  / oliveryonchev

Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

The return of Catty! This week’s topics include:

🔗Vibe marketing: The next step from vibe marketing.

🔗Agentic era: The best marketing use cases, for smarter tools and bigger wins.

🔗The power of distribution: Are the accumbens (Apple & Microsoft) best placed to win the AI war?

🔗Ethics and privacy: Do people actually care?

🔗How to win: The steps we’re taking to stay ahead and get the most out of these models.

Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn:  / oliveryonchev

Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

We’ve took the pod live! This week’s topics include:

🔗The New Benchmark: Why ChatGPT’s latest update Is a actually a true game-changer this time.

🔗 Text is here: Prompting text to 100% accuracy is here and why it feels like the next step in AI generation.

🔗The AI Impact on Young People: How younger generations will navigate an AI-driven world.

🔗The Metrics of AI Harm: Exploring risks, scams and challenges of widespread AI adoption.

🔗 Winning Strategies vs. Lazy Marketing: Community-driven content wins—while generic, AI-generated marketing fails.

🔗Personal brands: The importance of keeping truly authentic.

Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn:  / oliveryonchev

Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

This week’s topics include:

🔗Manus AI: The Deepseek 2.0?

🔗Truth seeking operators: How great products gain mass adoption without the need of marketing.

🔗The importance of being a practitioner, not just a reporter: Real platforms - Giving real opinions.

🔗Short form content is dying? Shorts plagiarism, clickbait, lack of integrity and even a Vine comeback on the cards🧐?

Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn:  / oliveryonchev

Follow Ben on Linkedin: / ben-kaluza

Follow Chris on LinkedIn: / chris-branch-digital-marketing-tips 

This week’s topics include:

🔗Creator marketing in 2025: Pricing structures and how to target your ads more effectively.

🔗 The world of faceless influencers: How it differs and do the same trust principles apply?

🔗 UGC ads are not user generated content: Here's why.

🔗AI ads should be banned: The overwhelming argument needed with advertising standards over UGC advertising.

🔗The dark side of AI content: How scalability could be the biggest threat.

Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn:  / oliveryonchev

Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ 

This week’s topics include:

🔗A playground for entrepreneurship: The Google VO2 release & why big tech is playing catch-up.

🔗Y Combinator: Why starting with AI ideas as a first principle may not be as effective.

🔗Measuring trust: An exposé on the scammers and creators stealing your business.

🔗The key benefits of partnering with industry insiders early in your entrepreneurial journey.

🔗Our new business idea: How lifted barriers to entry is changing tech as we know it.

Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn:  / oliveryonchev

Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ 

This week’s topics include:

🔗LinkedIn’s Big Shift: How to get ahead of the evolution.

🔗Which is more important: Follower based feeds or discoverability?

🔗Winning on LinkedIn and the steps you need to take.

🔗How to stand out and get noticed using these engagement behaviour hacks.

🔗Finding you're self-serving motivation.

Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn:  https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0/

Follow Oliver on LinkedIn:  https://www.linkedin.com/in/oliveryonchev/

Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

This week’s topics include:

📱The TikTok Ban: What’s next, and how we think it’ll shake out.

📱Impact on Music: Why this could be a major blow to artists and the U.S. music scene.

📱The Domino Effect: Will other countries follow suit, and what could it mean globally?

📱Winners & Losers: How brands are reacting—and who stands to gain if TikTok disappears.

Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. 

Follow Catty on LinkedIn:  

 / cathal-catty-berragan-8a2270a0   

Follow Oliver on LinkedIn:  

 / oliveryonchev  

Follow Ben on Linkedin:

https://www.linkedin.com/in/ben-kaluza/

Follow Chris on LinkedIn: 

https://www.linkedin.com/in/chris-branch-digital-marketing-tips/