Memes & Machines

This week's topics include:

⭐Nike's latest collab: Is it rule one of marketing or should we be letting old trends die out?

⭐Attention at all costs: What does Alexander Wang's latest ad campaign teach us about high agencies battle for attention.

⭐Catty's viral tweet: Why high visibility doesn't always equal high performance.

⭐'Just because you can, doesn't mean you should': The outdated career construct which may affect your enjoyment in employment.

⭐A players and where to find them.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev

This week's topics include:

🤘Sam Altman: Has he gone too far this time?

🤘Why Open AI's latest scandal only contributes to the lack of trust in Artificial Intelligence.

🤘Which new kids on the block will be at the forefront of AI innovation.

🤘Hiring: Landing the perfect employee and tips on how to do so.

🤘Miss of the month: Why 1000's of brands missed the perfect ad opportunity with the New York/Dublin Portal.

🤘Ad of the month: Why did 'e.l.f. Cosmetic's' corporate communication ad go so viral?

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev

This week's topics include:

🔥 The Met Gala memes.

🔥 What makes a great ad and why you shouldn't trust an ad agency that can't market themselves.

🔥South by South West is heading to London: Our thoughts.

🔥Are Apple in the middle of an identity crisis?

🔥How to bounce back after back to back misses.

🔥AirBNB just cannot lose: Here's why.

🔥Ten lessons from Mark Zuckerberg: A business guide from an early founder of Facebook.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev

This week's topics include:

📷 British vs American marketing: Why the Hardest Geezer went from loved to hated.

📷 How strategy and creative briefs differ: The full breakdown.

📷"You move what you measure', the 'Cattyism' for creating 'smart goals'.

📷The death of the follower: Why the FYP page and Instagram Reels have made social followings redundant.

📷 Social media 3.0: Should you team be onboard?

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev

This week's topics include:

👋 The TikTok ban and the importance of getting ahead if you're a creator.

👋Meta's AI race and Zuckerberg's personal brand revamp.

👋Snapchat's new positioning: What does this mean for the future of the platform.

👋TikTok shop's controversial rise and why it is here to stay.

👋Calvin Klein's X strategy: Farming impressions or mastering the algorithm.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev

This week's topics include:

🕓 Why Marques Brownlee dubbed Humane AI as 'The worst product I've ever reviewed'

🕓 TikTok UGC ad rollout: Is it ineffective marketing or simply lowering the barrier to entry?

🕓 Why Cameo's poor business model has resulted in 90% staff redundancies.

🕓 How the fundamentals from brand marketing can make you a better product marketeer.

🕓 Underrated skills in marketing: Our definitive list.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev

This week's topics include:

🔎Growth hacks: Was the Billie Eilish marketing strategy a step too far from Meta?

🔎'Questing', the term coined within Web3 but just how beneficial is it?

🔎Why you may be focusing on the wrong metrics: How to remove unnecessary marketing noise.

🔎Personal brand and why negativity sells.

🔎Will LinkedIn be the new Facebook and how to take advantage of the newest update.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev

This week's topics include:

🌱Google Vlogger: How you can implement AI in to your creative process.

🌱How automation agents are the next step in productivity.

🌱'Brandter' the play on 'brand' and 'banter': Heinz joins the conversation

🌱Which companies are eligible to join in on 'Imitation Marketing'

🌱April Fools: How Ol fell for the oldest trick in the book.

🌱'Practice what you preach': Why brands claiming to be greats, failing at their own game.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev

This week's topics include:

⭐Catty's trip to San Fransisco: How vain should you be in your marketing?

⭐Waymo; the autonomous taxi service that is displacing the motor industry.

⭐Media trust is at an all time low: Who is to blame?

⭐How to strike a healthy balance of fun and identity.

⭐A step by step process to get people talking about your business.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev

This week's topics include:

💰The TikTok ban: Is it warranted?

💰Should you be 'anti-algorithm'? And how to fight back.

💰Who should be accountable and how to filter your own online experience.

💰Web3: Record Bitcoin highs and the bull run is on.

💰OpenAI's CTO's controversial Wallstreet interview: Is the cat out of the bag?

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev