Memes & Machines

Memes & Machines

By Oliver Yonchev & Catty BerraganBusinessEntrepreneurshipMarketing
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Memes & Machines episodes

  • LINKEDIN: How to go VIRAL

    This week's topics include:

    📊LinkedIn's play for vertical video: How you can garner millions of views by being an early adopter.

    📊Content is king: Why perfecting video content will always keep you ahead of the curve.

    📊 Perplexity now implementing ad products? The new era of advertising.

    📊 Hardware developments and why they're lacking in an AI age.

    📊The dangers of big tech superpowers.

    📊Is photographing a dying art in a AI world.

    Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

    Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

    Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

    Follow Oliver on LinkedIn:  / oliveryonchev

    Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

    Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

    1 hr 5 min
  • The ''Asch Paradigm'' - Why People Copy Online?

    This week's topics include:

    ✅ A16Z's Top 100 Gen AI tools: Some unexpected picks.

    ✅ Proactive or reactive: Why is no-one talking about Predictive AI?

    ✅ The asch paradigm: The psychological principles that influence our online habits

    ✅ How to maintain authenticity and our guide to steering clear of those pesky 'binfluencers'.

    ✅ The Trust Dilemma: Why you should aim for the magic 4.6-star review.

    ✅ Conspiracy Theories: Is there a perfect time for posting your content?

    Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

    Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

    Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

    Follow Oliver on LinkedIn:  / oliveryonchev

    Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

    Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

    1 hr 7 min
  • Will AI END the 9-5 workday?

    This week's topics include:

    🔥Why within the next ten years, we will see the death of the 9-5.

    🔥The gig economy: Why people are opting to go independent.

    🔥Is remote working detrimental to your mental health, friendships and work ethic?

    🔥The importance of prioritising friendships and the struggles of nurturing real connection post covid.

    🔥Are 'workplace families' a scam?

    🔥The top three 'boring' marketing tactics are why they continue to be so effective.

    Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

    Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

    Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

    Follow Oliver on LinkedIn:  / oliveryonchev

    Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

    Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

    1 hr 2 min
  • Why being ''BAD'' is a good thing when marketing YOURSELF!

    This week's topics include:

    🙋‍♂️Flux AI: Why no censorship may be detrimental for brands.

    🙋‍♂️How far is too far?: How creators, small and big businesses should be acting.

    🙋‍♂️The bad guy redemption arc: The importance of your online reputation.

    🙋‍♂️Knowing your mission: Which pockets should you as an individual, and as a brand play?

    🙋‍♂️Steven Bartlett's ad disclosure controversy: Injustice or part of a broader crackdown?

    Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

    Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

    Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

    Follow Oliver on LinkedIn:  / oliveryonchev

    Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

    Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

    1 hr 4 min
  • The Fundamentals of SCALING a Business in 1 Hour 18 Minutes and 7 Seconds⏰

    This week's topics include:

    👟Business models of the future: How you can adapt.

    👟How open source is revolutionising the game for tech companies.

    👟Navigating business as a small agency: Why the incumbents are at risk.

    👟 Influencer & creator marketing: Why are companies so damn lazy?

    👟 Do you really care about your data?

    👟 Abusing brand influence: The benefit of bringing the creators onboard.

    Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

    Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

    Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

    Follow Oliver on LinkedIn:  / oliveryonchev

    Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

    Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

    1 hr 19 min
  • AI and Music: Is This the START of a New Era of Music, or the END?👀

    This week's topics include:

    🚀The breakthrough of AI music: How AI will change music production forever.

    🚀AI use cases: Who benefits, and who suffers?

    🚀Creator tools: How next gen will look and which brands need to adapt.

    🚀Lessons and insights in to growing and scaling million pound AI businesses.

    🚀VTubers: Samurais, chihuahuas & wily foxes.

    Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

    Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

    Follow Catty on LinkedIn:

    / cathal-catty-berragan-8a2270a0

    Follow Oliver on LinkedIn:

    / oliveryonchev

    Follow Ben on Linkedin:

    https://www.linkedin.com/in/ben-kaluza/

    Follow Chris on LinkedIn:

    https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

    56 min
  • Why Content THEFT is BIG Business🤫

    This week's topics include:

    🔈The theft economy: Why curating relevant and genuine ethics and beliefs is so important.

    🔈Why we share: Corporate brand or personal brand?

    🔈Toxic personal brand.

    🔈Finding your brand voice: How industry giant Liquid Death just seem to get it right.

    🔈There's no shortcuts to virality: How AI can help nurture creativity.

    🔈GPTs: Should you be training your likeness?

    🔈The six principles of curation.

    Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

    Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

    Follow Catty on LinkedIn:

    / cathal-catty-berragan-8a2270a0

    Follow Oliver on LinkedIn:

    / oliveryonchev

    Follow Ben on Linkedin:

    https://www.linkedin.com/in/ben-kaluza/

    Follow Chris on LinkedIn:

    https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

    1 hr 3 min
  • The Top AI Tools For Content Creation 👀

    We're back with new co-hosts! And this week's topics include:

    🫵 An introduction to Chris & Ben.

    🫵 Gen AI: What a future landscape will look like in a generative AI era.

    🫵What are the moral implications of generative AI?

    🫵We each discuss our three top tools which 10x our workflow.

    🫵'Just because you can, doesn't mean you should': Exactly where you should be implementing AI tools in to your workflow.

    Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

    Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

    Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

    Follow Oliver on LinkedIn:  / oliveryonchev

    Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

    Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

    1 hr 4 min
  • The Behavioural Science Behind Rory Sutherland's B2B Marketing Framework 👀

    This week's topics include:

    🫱Algorithms: Some of the key touch points and trends to accelerate your visibility.

    🫱B2B marketing: How Rory Sutherland's philosophy on B2B marketing is reframing the science behind what really matters.

    🫱How will ad companies look in the future.

    🫱The burden of choice: How AI is supplying the through balls for more shots on goal.

    Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

    Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

    Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

    Follow Oliver on LinkedIn: / oliveryonchev

    45 min
  • How Apple Are Monopolising the AI Eco-System👀

    This week's topics include:

    🔎Apple Intelligence: Have Apple lost their edge or are they showing up right on time.

    🔎The best marketing strategy ever: How Nicole the Intern's 'solo' marketing strategy, is taking over the internet.

    🔎 Orchestrated media tactics: Why relying on individuals may not be in your best interests.

    🔎 MSCHF: From marketing agency to cult heroes in the fashion world.

    🔎Jacquemus, Jacamo, Jacamez or Jack Moose: How luxury fashion is becoming social first.

    🔎 Why you should focus on building an audience before building distribution.

    Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

    Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

    Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

    Follow Oliver on LinkedIn: / oliveryonchev

    50 min

About Memes & Machines

From the publisher's feed

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.