Memes & Machines

This week's topics include:

👟Great ideas and where they come from.

👟Google becomes early movers in trying to kill AI clickbait.

👟Human intelligence vs artificial intelligence: Who wins?

👟Ben Horowitz - Difficult conversations: What we have learnt.

👟Social issues within marketing: Are you as a marketing team liable?

👟Wendy's dynamic pricing: Is this the beginning of a trend for surge pricing?

👟How to strategically measure fundraising within a business and why you shouldn't be celebrating just yet.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev

This week's topics include:

🔈How will the role of an agency look in a future landscape.

🔈Are we seeing the death of industry media?

🔈Scotland's very own Fyre Festival scandal: The Wonka experience that sparked controversy👀

🔈Debunking the Myth: Is TikTok truly in the decline?

🔈 We finish by discussing our most underrated social platforms, with a hint of Farcaster.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev

This week's topics include:

⭐Coinbase win the bid for Liquid Death's Super Bowl ad campaign.

⭐The art of becoming a reactive brand and how to get ahead of the curve.

⭐Luxury brand Loro Piana's venture into Internet culture: Does it work?

⭐Strategies for sustaining focus within your marketing plans.

⭐The critical role of advertisement placement and why it is detrimental to your campaign success.

⭐We share some of our biggest marketing mistakes, and what you should be doing to avoid them?

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev

This week's topics include:

🕶️The best and worst of the Super Bowl 2024 ads.

🕶️The secret formula to a winning ad.

🕶️Apple vs Meta - Zuckerberg's competitor review, sincere or desperate?

🕶️The pipeline of agency and in-house marketing: Which should you use and when.

🕶️Bespoke in-house services: The ultimate rebrand for freelancers.

🕶️Elon's battle for creator attention.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev

We've reached the 1% club, and this week's topics include:

💡Farcaster: What's new?

💡'Chrome killer': A new browser from Arc.

💡Surreal's latest campaign hijack story.

💡How local superstars are becoming the new influencers.

💡Psychology: The mental processes employed by companies to keep you hooked.

💡 Email automation conspiracy theories🔮

💡The Mcnamara Fallacy - Disregarding meaningful metrics and why we do it.

💡 Business of Fashion ''Is Nike losing its edge'' - Our verdict.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev

If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍

This week's topics include:

🚀 Why is Farcaster blowing up?

🚀 How are memes breaking down barriers in luxury?

🚀 Move over social media manager move in full stack creator.

🚀 Capcut: is it going to kill agencies?

🚀 Tech: Nurolink, Vision Pro and Perplexity AI - what is all the hype?

🚀 How to create out of home ads that stand out?

🚀 Catty's favorite creative framework revealed 👀

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev

If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍

This week's topics include:

👉 Hospitality is poised to take advantage of AI but will it? 👉 Mo Gawdat's creative process is fascinating: find out why? 👉 How AI will affect search? 👉 Is generative AI the digital equivalent of wearing a fake Channel handbag? 👉 How automation can be used to make marketing teams lives better? 👉 Apple's spacial computing's launch content launch missed an opportunity what was it?

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev

If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍

This week's topics include:

🛎️ What is the Rabbit R1 device?

🛎️ Will it result in death to mobile phones...?

🛎️ How to find the best direction for your personal brand

🛎️ The US SEC approval of bitcoin ETFs - what's next?

🛎️ Web3 marketing in 2024

🛎️ AI to improve your workflow

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev

If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍

We're back! And this week's topics include:

🌍 Jobs: how will technologies like AI with impact marketing roles?

🌍 What skills marketeers need to focus on in order to standout?

🌍 Case study: 100 year old company that have X10 their sales in just the last 3 years, but how?

🌍 Media predictions for 2024 and the future?

🌍 Why YouTube will continue its dominance?

🌍 The AI automation stack that could change podcasting forever?

🌍 Is the traditional planning process dead? - and what needs to change in 2024 if you want to be effective?

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev

If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍

Merry Christmas🎅

Our last episode of the year! And this week's topics include:

🎄 How NOT to be boring in your marketing

🎄 What's the secret to Guiness's exceptional marketing?

🎄 Is the Mr Beastification of YouTube a good or bad thing?

🎄 The Facebook growth playbook - what lessons can we learn from expanding internationally?

🎄 Our marketing resolutions for 2024

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev

If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍