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Memes & Machines
Memes & Machines episodes
- Marketing Predictions, Fake Launches and why Brands Should Reject Perfection ❌
Catty returns and this week's topics include:
🦧Our thoughts on the launch of Google Gemini
🦧How to avoid marketing misses
🦧How to get a head start on 2024
🦧The rejection of perfection
🦧2023 reflections and predictions for next year
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
1 hr 4 min - Why TikTok isn't a search engine, keeping your comments on and Catty AI - W/Special Guest: Pollyanna
This week we have a special guest joining Oliver and topics include:
🕶️ An introduction to Pollyanna; Flight Story's Strategy Director and her path in to creativity.
🕶️ Should brands turn off their comments on social media?
🕶️ Why are people are watching TV on TikTok?
🕶️ Is TikTok a search engine?
🕶️ Are hashtags finally dead?
🕶️ Is the X/Twitter boycott justified?
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
56 min - Making Viral ADS, AI is the end of Search, Pitching TIPS and 2024 Predictions🔮
This week's topics include:
🪄The Oatly ad everyone loved - we believe it was flawed, but why?
🪄We make our predictions for 2024 and beyond - trigger warning they are controversial 👀
🪄Has AI changed search forever?
🪄How can you influence AI so your brand appears in chatbot responses?
🪄What are the top tips for winning a pitch?
🪄Debate of the week: Should LinkedIn company pages be managed by social teams or corporate comms?
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
1 hr 5 min - Snoop Dogg, VIRAL Marketing SECRETS and Meta's Mind Reading Technology Revealed👀
This week's topics include:
🔍How can marketers stay motivated?
🔍Snoop Dogg's genius marketing stunt - why did it go viral?
🔍How can you elevate the customer experience by creating friction?
🔍What does Meta's mind-reading technology mean for our future?
🔍Why & how to focus on niches in brand marketing
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
43 min - AI in Marketing, Growth Hacking Instagram and Christmas Ads🎄
This week's topics include:
🙌Humane AI the next big thing?
🙌How AI is transforming the creative?
🙌What is WhatsApp community and should you use it in your marketing?
🙌Growth hacking tactics to increase your following on Instagram?
🙌What makes the perfect Reel?
🙌Christmas ads in 2023: what's the verdict?
🙌Debate of the week: is attention at all costs worth it?
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
56 min - AI Regulation, Skills of the Future and Social Media UPDATES
This week's topics include:
👀 X changes that you need to know about.
👀 New AI regulations - what do they mean?
👀 What skills do marketers need when AI does more of the work?
👀 How has TikTok shop mastered social commerce?
👀 What's a new instagram feature in BETA that could help your UGC strategy?
👀 Word association with brands: tells you all you need to know.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
55 min - The Next BIG Social Network, Creator Lead Brands And ChatGPT HYPE🚀
This week's topics include:
🚀What's the next big social network ?
🚀Has Musk destroyed Twitter?
🚀What is virtual fashion and how to use it?
🚀What can companies learn from creator lead brands?
🚀Debate of the week: Will ChatGPT change the world?
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
56 min - AI Avatars, Ryanair's Marketing GENIUS and Podcasting Success🎙️
This week's topics include:
⭐ What's the secret to Ryanair's marketing success?
⭐ Out of phone - TikTok's twist on out of home
⭐ Are podcasts more trustworthy than other forms of media?
⭐ DEBATE OF THE WEEK - does where you place your ad matter more than your ad?
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
41 min - Taylor Swift CONSPIRACIES 👀, Twitch, PR and Small Budgets big Results
Up for discussion this week:
💣 The Taylor Swift conspiracy theory: is she a PR and SEO genius or has the world gone mad?
💣 New Twitch feature: what does 'stories' mean for creators and brands?
💣 Are brands overlooking stories in their social media strategy?
💣 How changing a single word can get you a 70% better outcome in your marketing?
💣 Our ad of the week and this one hits hard!
💣 And we debate how we would spend a $10k, $100k, and $1mil marketing budget?
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Memes & Machines on YouTube :
https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ
Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
52 min - Growth HACKING, Reddit SECRETS and the PSYCHOLOGY in MARKETING
Topics covered this week include:
✍️ How to grow on Reddit?
✍️ Is growth detrimental to brand marketing?
✍️ Will AI ruin creativity or help it?
✍️ What does 0-1 mean?
✍️ The benefits of building teams in big cities
✍️ Sponsoring events: valuable or ways of money?
✍️ What is 'barrier psychology' and how do brands use it to drive sales
✍️ Debate of the week: keep or scrap the "content calendar" 👀
Follow Memes & Machines on YouTube :
https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ
Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
43 min
About Memes & Machines
From the publisher's feed
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest, and occasionally humorous opinions on the industry.