MSMP 29: Melinda Byerley on Priorities and Management

In leadership, priorities should be a matter of principle, not preference.  Leaders understand that activity is not necessarily accomplishment. I am joined today by no less than Melinda Byerley, Founding Partner of Timesharing CMO, to share her practical and insightful thoughts on how focus and prioritization can do wonders.  Melinda used to work in the entertainment industry before owning her consultancy. Owning her consultancy for Melinda was both a sort of exercise and apologizing. She was able to see her entire self reflected at her. It’s a manifestation of who Melinda is, although literally, it’s something she could not hold. With this, Melinda acknowledges that it also reflects the mistakes made seen on a larger scale “literally.”  Melinda’s management philosophy is driven from the fact that she knows her mission profoundly in terms of business and people; from this profound understanding of her mission is the foundation of Melinda’s focus and priorities. Sharpened focus helped Melissa to expand her views, and so is her approach in management. She knows how to invest in products with the highest return.  One of the investments she is focusing on is on people. Melinda believes that skills can be taught, but not in the case of character and motivation. It's not aggressive for Melinda; it’s about taking pride in work. For if a person takes pride in what he does, it depicts two things: 1) Reliability and 2) Trustworthiness. Melinda subscribes to the view that the greatest success comes only when the focus is aimed at on what matters. Key Learning: 

Melinda Byerley’s Management Philosophy - 2:00How Working Remotely and Working in an Office Set-Up has Advantages and Disadvantages of its own - 3:42Melinda Byerley’s Amazing Consultancy Journey - 10:44Overcoming Management Predicaments - 25:19

Resources Mentioned: 1. Challenger Sale

Author: Brent Adamson and Matthew Dixon

2. This is Marketing: You Can’t Be Seen Until You Learn To See Author: Seth Godin

Connect with Melinda Byerley on the following online handles:

1. E-mail: [email protected]

2. Timeshare CMO

3. Stayinaliveintech.com

4. Twitter