MSNBC announced on Monday that their official rebrand to MSNOW will begin November 15th. MSNBC is pretending that this rebrand is a positive...but the results of the rebrand will likely lead to the same MSNBC ratings failure.

We discuss the MSNBC rebrand to MSNOW. We explain why a simple name change will not be enough...to revitalize MSNBC. We also explain why the current primetime lineup isn't working...and question whether the new owners of MSNBC will be willing to make the appropriate changes.

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