Why Listen?This episode provides MSP owners and managers with a fresh perspective on how to leverage branding and communication to drive business growth. You'll learn practical tips to improve client relationships, increase retention, and create a company culture that values every interaction. Lisa’s insights will help you transform your MSP from a vendor to a trusted advisor, unlocking new opportunities for revenue and growth.The Importance of Personal BrandingLisa emphasizes that personal brands within an MSP build the corporate brand. It's about more than just technical skills; it's about how your team interacts with clients and builds trust.Turning Soft Skills into Hard CashLisa explains that investing in soft skills and communication isn't just about being nice, it's about retaining clients and growing revenue. The lifetime value of a client far outweighs the cost of improving your team's people skills.The Engineer's Role in MarketingDiscover how your engineers can become powerful allies in the sales process by planting seeds of concern and offering recommendations based on their trusted relationships with clients.Companies, Products, and Books Mentioned

• Shorr Success: https://shorrsuccess.com/
• Secure Future Tech Solutions: https://www.securefuturetech.com/
• Your Brand Unleashed (book): https://amzn.to/3QTkMkG
• Customers for Life by Carl Sewell (book): https://amzn.to/4bxoxWs

=== SPONSORS

• Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
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• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== MUSIC LICENSE CERTIFICATE

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• License Date: January 1st, 2024
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=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast