In this episode, we sit down with Gordon Carr, the Managing Director of Stellar Systems, a leading managed service provider (MSP) based in Perth. Gordon shares his inspiring journey from starting as a tech and working his way up to being a successful business owner, offering valuable insights into the transformative power of strategic marketing and industry verticalisation. Learn how joining peer groups has impacted Gordon's approach to business growth, why he believes in investing in marketing for long-term gains, and the lessons he's learned along the way as he scaled Stellar Systems to new heights.