MSPland

In this episode, we sit down with Gordon Carr, the Managing Director of Stellar Systems, a leading managed service provider (MSP) based in Perth. Gordon shares his inspiring journey from starting as a tech and working his way up to being a successful business owner, offering valuable insights into the transformative power of strategic marketing and industry verticalisation. Learn how joining peer groups has impacted Gordon's approach to business growth, why he believes in investing in marketing for long-term gains, and the lessons he's learned along the way as he scaled Stellar Systems to new heights.

In this episode of MSPland, we chat with Steve Bower, the Managing Director of Baycom ICT in Auckland, New Zealand. Steve delves into his journey of founding Baycom and transitioning it from a communications-focused business into a comprehensive ICT company. He discusses the impact of cloud technology on Baycom's growth and shares valuable lessons for anyone looking to succeed in the MSP industry. Tune in for an engaging and informative conversation!

In today’s update, we dive into how to keep phone payments safe with Iain Edgar, Product Manager at Access4. Iain shares what the March 31, 2025 deadline for PCI DSS 4.0 compliance means for businesses taking phone payments and why it’s important to stay ahead of the curve. He also offers a proactive solution to help businesses meet the new requirements, ensuring their payment processes remain secure and seamless!

In this episode, we sit down with Brad Milne, the newly appointed COO of Access4 and former Managing Director of Channel UC. Brad takes us through Access4's recent acquisition of Channel UC and shares his incredible journey from running a successful distribution business to leading a cloud communications company. Don't miss Brad's insights and career story!

In this episode, we talk to Bernard Moran, CEO of Virtual IT Group, otherwise known as VITG. Bernard runs us through his career journey from sports management at Cricket Australia, to running an MSP. He recounts the day where VITG acquired three different MSPs in one day and the challenges around creating cultural alignment across offices in both metropolitan and regional areas. He also touches on the reasons behind the flurry of M&A activity in the MSP space and how MSPs can take advantage of this activity to propel growth.

This episode explores how MSPs can navigate the shift towards effective marketing strategies. Nicholas Clement, Head of Marketing at Access4, and Lara Pascoe, Director of B2B Technology and MSP Marketing at TechTent, delve into the challenges faced by MSPs and offer practical solutions to elevate their sales and marketing efforts. Discover how to overcome common pitfalls, leverage cross-selling opportunities, and define your ideal customer profile to accelerate growth. Don’t miss out on this insightful discussion that aims to empower MSPs to thrive in today’s competitive landscape.

In this episode, we're joined by Dan Egglestone, Chief Technology Officer at T4 Group, who reflects on the changes in MSPland, transitioning from hands-on, onsite operations to a predominantly remote environment—a shift accelerated by the onset of the COVID-19 pandemic. Dan talks about how this rapid expansion became a double-edged sword, leading to intense workloads, and ultimately, burnout. He also highlights a critical aspect often overlooked in the digital age—the irreplaceable value of in-person events, fostering genuine connections, continuous learning, and personal growth within the MSP community.

This insightful webinar covers the essentials of running successful discovery meetings with customers. Whether you're a seasoned sales professional or just starting out, this session will equip you with the knowledge and strategies to foster strong client relationships.

Delivered by Peter Eldon (Director of Marketing & Sales, Access4) and Mathew Jameson (Head of Channel, Access4), we'll cover:

- The foundations of running a successful customer opportunity meeting
- Explore how to structure sales discovery meetings to effectively showcase your products or services as solutions to your client's needs, positioning yourself as a valuable partner rather than just a vendor
- How to build trust and credibility, ultimately increasing the likelihood of securing a positive outcome.
- Effective communication strategies and tactics for overcoming objections.

Whether you're looking to fine-tune your sales approach or revamp your meeting strategy, this masterclass on selling is a must-attend for anyone seeking to elevate their sales game and achieve greater success in their business endeavours.

In this episode, we delve into the world of sales with David Rose, the Head of Sales at efex. Leveraging his extensive sales background, David shares insights on efex's journey, the evolving landscape of sales, post-acquisition organisational shifts, effective sales leadership, and strategies for motivating sales teams to achieve excellence. If sales is your realm, you’re in for a treat. 

In this episode, Peter Eldon, Sales and Marketing Director at Access4, sits down with Dan Williams, the founder of Independent EQ. Together, they delve into the transformation of the MSP landscape and the reasons behind Dan's decision to label his business as an MSP. Their conversation takes a personal turn as Dan opens up about his journey with mental health challenges, emphasising the significance of vulnerability. He shares insights into his initiative, Without Fear, a not-for-profit dedicated to mental health and wellness. Listeners can expect practical tools and advice on maintaining mental well-being and supporting others during challenging times. If you resonate with these topics, don't miss out on this insightful episode.