This insightful webinar covers the essentials of running successful discovery meetings with customers. Whether you're a seasoned sales professional or just starting out, this session will equip you with the knowledge and strategies to foster strong client relationships.

Delivered by Peter Eldon (Director of Marketing & Sales, Access4) and Mathew Jameson (Head of Channel, Access4), we'll cover:

- The foundations of running a successful customer opportunity meeting
- Explore how to structure sales discovery meetings to effectively showcase your products or services as solutions to your client's needs, positioning yourself as a valuable partner rather than just a vendor
- How to build trust and credibility, ultimately increasing the likelihood of securing a positive outcome.
- Effective communication strategies and tactics for overcoming objections.

Whether you're looking to fine-tune your sales approach or revamp your meeting strategy, this masterclass on selling is a must-attend for anyone seeking to elevate their sales game and achieve greater success in their business endeavours.