Welcome back to another episode of More Than Marketing. I’m your host, Arsham Mirshah. I’m here with Ameet Luhar today. We’re gonna be discussing what we here at WebMechanix refer to as a “T-shaped marketer” meaning someone who is broadly capable across many areas of marketing and has one or more areas they are deeply knowledgeable in, hence the T-shape.

Transcript:

[Ameet Luhar] We’re under pressure, we have challenges, we have goals that we are trying to achieve, but that make us no different from anyone else we’re working with or working for.

[Arsham Mirshah] Hey! Welcome back to another episode of More Than Marketing. I’m your host, Arsham Mirshah. I’m joined by none other than Ameet.

– Ameet Luhar. Yeah you take it over! Go ahead, you do it.

– Okay, sorry to steal your thunder, man. Yeah, you know better than me. Go for it, go for it.

– I’ll just leave, it’s okay. I don’t need to be here, I’m just messing with you.

– I need the host! I’m gonna start dancing, or what am I gonna do?

– Ameet, Ameet, lot of respect for this guy. He is an account director here but he started off in the trenches of digital marketing. Actually, you did our academy.

– That’s right! That’s where I got started.

– That’s where you got started, and that’s very applicable to this episode because we are gonna be talking about.

– T-shaping.

– T-shaping!

– The importance of T-shaping, how to build a better agency with t-shaping.

– And I would say, how to build a better agency, how to build a better marketing team, or how to be a better marketer yourself.

– Exactly. It’s all about becoming an expert in one particular area, really honing your craft there, but using that to develop an understanding of other disciplines, other channels, things that are gonna help make you as productive as possible professionally, and with the folks you’re collaborating with everyday.

– So let’s do this. So what we’re talking about here is a concept called the t-shaped marketer. This concept very broadly is, imagine a T, there’s a horizontal line at the top and then a vertical line at the bottom, and they connect, whatever. So the horizontal line at the top, what is that representative of to you?

– Yeah, so what that means to me is having, as I mentioned before that fundamental understanding of other practice areas related to your organization or your business–

– So giving communities practice areas. I like to say marketing channels.

– Yeah, so in the marketing world, for me that means, I came in and was a paid media expert. So Google Ads, social ads, that was really my bread and butter. But I need to understand how that interplays with SEO, with conversion on a website.

– With email.

– With development tracking, analytics that goes back to closed loop, down funnel, bottom line business revenue types of results.

– Got it.

– It’s a combination of understanding paid media but knowing how all those other areas are coming back into play to make a business run every single day.

– No, I love it, I love it. So Ameet comes in, does our academy, and during the academy, we touched on all these different, what to us as an agency would be a service line, but in digital marketing, you call it a discipline, or in marketing, you might call it a channel, right? So in our world, search engine optimization, email marketing, paid media, marketing automation, conversion rate optimization, these are all different channels,