Welcome back to another episode of More Than Marketing. I’m your host, Arsham Mirshah. We’re chatting with Deb Dulin of Dulin Design, branding extraordinaire Deb Dulin. We talk about why branding is as a foundation for any business and the 4 steps to building a powerful, respected brand.

Listen on Spotify:

????

Transcript:

– [Deb] In order to increase your market recognition and differentiate you from your competition you really need to have that brand foundation solidified. Because that way you can roll out any sort of marketing effort and your customers and potential customers will recognize you for the same great company that you are.

– Hey hey we’re back, another episode of More than Marketing I’m your host Arsham Mirshah, I am joined today with branding extraordinaire Deb Dulin.

– Hi there.

– Did I get it right?

– Yes, perfect.

– I got it right. Cool, thank you for joining me. Thanks for coming today. I appreciate that, this is More than Marketing. We span topics all the way from branding I think is maybe one end of the spectrum and then the other end might be like sales enablement or something like that or direct response or something like that. So thank you for coming and helping me kinda go to what I call an end of the spectrum do you view it that way?

– I view it more as a foundation for any business. You know, a lotta times businesses get going and they’re just trying to get making money and pick things up and the marketing and branding is very scattered as needed, and in order to increase your market recognition and differentiate you from your competition you really need to have that brand foundation solidified because that way you can roll out any sort of marketing effort and your customers and potential customers will recognize you for the same great company that you are.

– Got it, I like it okay. So it’s a foundation, that’s good. So that makes sense when I say one end of the spectrum it’s like hey maybe you should start with your brand and have that foundation to build on top of, so to speak.

– Right, yeah I mean a lot of times though we work with businesses that are already established and we can come in and help them tighten it up and that’s, and a lot of the things we’re gonna talk about today are things they can do themselves.

– Really?

– It’s really just organizing the assets that you already have and sitting down and giving it some thought. You know if you want to take it to the next level someone like myself and my team could help with that. But these are just four simple steps we can take, you can take as your organization to just organize what you already have and make it more consistent.

– I like, Deb you’re being very modest and kind in that, I do agree that you know, these are really good steps. So we’re talking about building a powerful brand. Deb has four steps to get to that powerful brand you know questions to ask yourselves and steps to take. I will say though don’t underestimate the different perspectives that someone like yourself comes in and brings. I for instance, we, I love having a consultant on staff not on staff but paying a consultant because it brings, they see things that we can’t see, I think you do that for your customers.

– Yeah and it’s actually one of my favorite parts of working with different types of customers. Getting in and understanding why they’re in business, why they do what they do, why they’re good at what they do, it’s, I don’t know I just really enjoy learning that, learning new things about each kind of business.