<p>Welcome back to another episode of More Than Marketing. I'm your host, Arsham Mirshah, and I'm joined today with Derek Cavaliero, the senior director of engineering. Today, we're talking about what is Google Tag Manager (GTM), the benefits of it, and how to use it to master MarTech.</p>

Welcome back to another episode of More Than Marketing. I'm your host, Arsham Mirshah, and I'm joined today with Derek Cavaliero, the senior director of engineering. Today, we're talking about what is Google Tag Manager (GTM), the benefits of it, and how to use it to master MarTech.

MTM Ep#8: How To Use Google Tag Manager to Master MarTech with Derek Cavaliero

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations.

Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

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The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

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MTM Ep#8: How To Use Google Tag Manager to Master MarTech with Derek Cavaliero

MTM Ep#8: How To Use Google Tag Manager to Master MarTech with Derek Cavaliero