If you’re advertising and reaching users on their mobile devices, the latest iOS 14 update will impact you.

Apple launched a new iOS 14 update in Q1 2021 which forces iPhone users to “opt-in” to be tracked by 3rd party apps downloaded from the App Store.

In this podcast episode, you’ll learn what this means for marketers and what to do about it.

Want more details immediately? Check out WebMechanix’s iOS 14 Preparation whitepaper.

???????????

Transcript:

– If you are advertising

and reaching users[00:00:05.04]

on their mobile devices,

through apps, such[00:00:08.03]

as Twitter or Facebook, et

cetera, this will impact you.[00:00:13.02]

Hey, welcome back to More Than Marketing.[00:00:15.03]

I’m your host Arsham Mirshah

big topic for you today.[00:00:19.02]

Apple’s IOS 14, IOS 14.4 is

being rolled out this quarter

[00:00:25.05]

and it has major

implications for advertisers

[00:00:28.06]

who are doing user acquisition

or advertising otherwise

[00:00:34.05]

on app based platforms,

such as Facebook, Instagram,

[00:00:38.03]

YouTube, Tik Tok,

LinkedIn, Twitter, right?

[00:00:42.01]

If you are advertising and reaching users

[00:00:45.03]

on their mobile devices,

through apps such as Twitter

[00:00:48.02]

or Facebook, et cetera,

this will impact you.

[00:00:52.03]

I’m going to talk about what it is,

[00:00:54.07]

what the potential impacts

are, what you can do about it

[00:00:57.01]

and some predictions.

[00:00:59.00]

Without further ado, let’s jump in.

[00:01:01.02]

So what’s happening?

[00:01:03.00]

Apple is rolling out a

new IOS operating system

[00:01:08.04]

for their iPhone where all apps

[00:01:12.00]

are going to have a prompt that says

[00:01:16.01]

do you allow this app

to track you? Basically.

[00:01:20.01]

If you’re watching this on

YouTube you can see that here,

[00:01:23.03]

if you are listening to this as a podcast,

[00:01:25.08]

imagine you open an app,

you’ve done this on your iPhone

[00:01:28.07]

and it says, you know, this

app wants to use your camera

[00:01:31.01]

or this app wants to send

you push notifications

[00:01:33.03]

and you have the choice

to allow or deny that.

[00:01:36.05]

The same thing, the same

prompt is going to come up

[00:01:38.00]

and it’s going to say

instead, do you allow this app

[00:01:41.01]

to track you and otherwise,

you know, use the data

[00:01:47.09]

from your activity on this

app, for whatever reason.

[00:01:50.09]

And then the app developers

going to be able to say,

[00:01:52.09]

you know here’s what we do with that data,

[00:01:55.05]

as well as you as a user are

going to be able to go in

[00:01:57.06]

and see exactly what they

are collecting, right?

[00:02:02.07]

So Facebook is kind of

at the forefront of this.

[00:02:05.08]

They’ve done a lot of webinars

[00:02:08.05]

for their advertisers and

they’ve rolled out new policies

[00:02:11.07]

and regulations and features

[00:02:14.03]