It’s another episode of “More Than Marketing.” I’m your host, Arsham Mirshah, and we’re talking about a big search algorithm that Google will drop in May 2021 called Core Web Vitals.

It will impact your SEO, so we’re going to talk about what it is and what to do about it.

I am honored to have two team members with me today, Alex Swope, Senior Strategist at WebMechanix, and Dave Brong, our CTO, Chief Technical Officer.

You could look at this update as a challenge, but you can also look at it as an opportunity for a competitive advantage.

Want more details immediately? Download our Core Web Vitals whitepaper.

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Transcript:

– You could look at this as a challenge, but you can also look at it as an opportunity for potentially a competitive advantage. Hey, what’s up everyone. It’s another episode of “More Than Marketing.” I’m your host, Arsham Mirshah, and today we’re talking about a big one that Google dropped on us. It’s called Core Web Vitals. It is going to impact your SEO, your search engine optimization. And so we’re going to talk about what it is, what to do about it. And I am honored, lucky to have two members of my team with me today. Number one is Alex Swope. He’s a Senior Strategist at WebMechanix. He’s a subject matter expert in search engine optimization, SEO, as well as one in conversion rate optimization as well, which ties very heavily to user experience. I also have Dave Brong, our CTO, Chief Technical Officer. He’s the guy who’s going to talk about how the technical aspects of SEO impact Core Web Vitals and what that means to your ranking in Google. Because this Core Web Vitals thing is very much a technical SEO kind of signal, or parameter, or what have you. It’s in that bucket of SEOs. So if you’re familiar with SEO, search engine optimization, there’s stuff you can do onsite, there’s stuff you can do offsite. And then there’s a category which is kind of a sub category of On-Site, which is technical SEO. And that’s kind of what we’re talking about here today as something that Google has told marketers is coming down the pike. When is it, Alex? Let me get you– So that’s going to be going live in March

– May.

– May, sorry.

– Their next Lighthouse update is March which then will dictate how May gets applied.

– All right, so see, this is a moving target, you all. You know, new stuff’s coming out, and new guidance is coming out. New tools are coming out from Google. King Google themselves, or Queen Google themselves, right. They’re putting out new stuff all the time. And so we’ve got our finger on the pulse. Lighthouse is a tool that you use to kind of judge your Core Web Vitals. But, who wants to take this one? What is Core Web Vitals?

– Yeah, so I think that you give a really good introduction to it. I mean, in terms of it’s technical. But it’s really about the user experience, right. So the Core Web Vitals basically bucket a bunch of different things that in the past we might’ve looked at as individual technical specs on the website, like, okay, what’s your time to first bite when your server is responding and things like that, and bucketing them into these three different areas that reflect more closely, like the user’s actual experience of the website, right?