This is Music Video Week and I am dropping three interviews in one week. All world-famous video directors. Geniuses who changed the world of MTV.

As someone who was a host on MTV Europe in its heyday, these are directors who changed my world.

Jonas Åkerlund

Jonas Åkerlund is one of the great music video directors of the modern era. He has worked with Madonna, Prodigy, Rammstein, Lady Gaga, and many more. This podcast looks at his route into the pop video business from his first short films which caught the attention of Hollywood, his professional development through working as a film editor for the advertising industry in Stockholm, Sweden, and how he achieved his breakthrough as a music video director through Moby's 'James Bond theme', and Prodigy's 'Smack my Bitch Up' which led to Madonna's 'Ray of Light'. And also he talks further about Madonna, Lady Gaga, and Beyoncé, what those at the top of their game have in common, and what he brings to the mix when he works with them.

He also talks about his films and series - particularly 'Spun', 'Lords of Chaos', and his latest Netflix Series 'Clark'.

If you are interested in this - look out for the other interviews that coincide with the 35th anniversary of MTV Europe's launch.

Kevin Godley who with Lol Creme directed Rockit - Herbie Hancock, View to a Kill - Duran Duran, and Victims - Culture Club.

And Steve Barron of aha's Take on Me, Michael Jackson's Billie Jean, and Dire Straits' Money for Nothing - the video that launched MTV Europe.

Don't forget to connect with me on Instagram; steve.blame

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