This explores Muji's "gift marketing" strategy, focusing on their retort curry gift boxes as a prime example.

This approach redefines the value of an everyday product, transforming it into a desirable gift through thoughtful packaging and strategic promotion. It highlights how this strategy attracts new customers by encouraging trial through gifting and subsequently fostering repeat purchases and positive word-of-mouth.

Muji's initiative demonstrates how repositioning an existing product can unlock new market segments and enhance brand recognition without significant product alterations.