Sign up to save your podcasts
Or
Share Multi-channel customer disservice
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Multi-channel customer disservice
What is good online customer service, and can we improve the multi-channel customer experience? What have the last twenty years of technology advances taught us about making the business case for customer channel-shift more successful?
In this podcast, you’ll hear three things customer service leaders must do to improve multi-channel customer service performance.
We'll navigate a case study customer journey from chatbot to website, through contact centre and e-mail, as two major organisations try to resolve a simple process problem.
• LINKS •
- 2001 A Space Odyssey. HAL and Dave.
• REFERENCES •
- Critical channels of choice, 2020. The Chief Marketing Officer Council.
View all episodes
By Dr. Jason PriceWhat is good online customer service, and can we improve the multi-channel customer experience? What have the last twenty years of technology advances taught us about making the business case for customer channel-shift more successful?
In this podcast, you’ll hear three things customer service leaders must do to improve multi-channel customer service performance.
We'll navigate a case study customer journey from chatbot to website, through contact centre and e-mail, as two major organisations try to resolve a simple process problem.
• LINKS •
- 2001 A Space Odyssey. HAL and Dave.
• REFERENCES •
- Critical channels of choice, 2020. The Chief Marketing Officer Council.