In this episode of The Future of Consumer Marketing, Brett Stapper interviews Erin Murray, Chief Brand Officer of Mad Rabbit. Mad Rabbit is an integrated tattoo care brand providing solutions from pre-chair artist supplies to daily care essentials for tattooed consumers. The brand began in 2019 as a dorm room side hustle and has since grown to double-digit millions in revenue, with expanded distribution across direct-to-consumer, Amazon, retail partnerships, and a growing wholesale business targeting tattoo studios. With tattoos now adorning 46% of Americans (up from 20% in 2012), Mad Rabbit is capitalizing on a rapidly expanding category by focusing on authentic brand identity, targeted customer insights, and strategic multi-channel expansion.