Multifamily Tech Gurus

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unravel the mysteries of effective Search Engine Optimization strategies for apartment community websites.

In this episode, Kerry and Jimmy discuss what the pillars of search engine optimization really encompass, and how many multifamily operators are often sold worthless keyword tracking and static content from old school SEO firms. The podcast delves into how to utilize a mix of social media, continuous content creation, and interlinks to build extensive digital footprints that will elevate your search positioning.

Kerry and Jimmy's Words of Wisdom: "Know what real SEO is so you don't buy the equivalent of snake engineered oil. You can quickly build a robust search position through automating consistent page creation that feeds across multiple channels, without any human intervention."

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss what today's renter is looking for when they visit apartment community websites.

In this episode, Kerry and Jimmy dissect the common pitfalls plaguing property-level marketing websites, from misleading images and intrusive pop-ups to cluttered layouts that fail to resonate with the target audience. The podcast delves into how to weaponize social media to optimize search positioning, through continuous content creation that interlinks the website as the anchor source, while building extensive digital footprints.

Kerry and Jimmy's Words of Wisdom: "Growing your digital reach does not have to mean increasing your costs. High-performance websites that are automated can create the ultimate marketing stack, without scaling up your headcount."

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unveil the complexities of ADA website accessibility and its significance in the multifamily housing sector. Drawing from their wealth of experience at 365 Connect, a renowned Protech company, they provide invaluable insights into the nuances of digital accessibility certification.

From discussing AI advancements to navigating the struggles of running a PropTech company, Kerry and Jimmy offer a comprehensive perspective on the multifamily housing tech space. As leaders in product development and technology, they are at the forefront of driving innovation and addressing the evolving needs of the industry.

Whether you're a developer, property manager, or technology enthusiast, this episode brings the hard truth of the risks and rewards of navigating ADA website accessibility. Tune in and join the conversation as we unpack their knowledge for creating inclusive digital experiences and staying ahead in the ever-changing landscape of multifamily tech.

ADA Website Accessibility Whitepaper Download

Kerry W. Kirby and Jimmy Lancaster introduce their new podcast series, The Multifamily Tech Gurus. The pair unveils their plans to discuss all things happening in the multifamily housing tech space and beyond, including AI, automation, integrations, marketing, and the struggles of running a PropTech company. The pair plan to bring their real-world experiences of running one of the most well-known Protech companies in the industry. Kerry and Jimmy live on the technology side of the multifamily housing industry. Kerry has built an award-winning company, 365 Connect, that he founded over two decades ago, and Jimmy leads product development at the company. Together, they are on the frontline of managing their team of developers, customers, and all the craziness in-between.