Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they deep dive into how website popups can interrupt the flow of navigation and content consumption, leading to frustration and a poor user experience.

In this episode, they delve into the excessive use of website popups by marketing managers in the multifamily housing space, which are potentially effective for capturing user attention, but often come with significant drawbacks that can negatively impact the user experience and overall website performance. Their discussion touches on how search engines like Google have penalized websites that use intrusive popups that obstruct content, and many users employ ad blockers, which render the popup ineffective.

Kerry and Jimmy’s Words of Wisdom: “Popups can be problematic for users with disabilities, making it harder for them to navigate the site. This can violate accessibility standards and alienate a segment of your audience. We highly recommend implementing notification bars at the top of the screen that convey important messages without blocking content.”

Resources: Utilize Apartment Marketing Websites Built to Reduce Risk

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they deep dive into how artificial intelligence can be strategically aligned with marketing and unit inventory to stay in front of high vacancy rates.

In this episode, they delve into some of the controversies surrounding revenue management and explore how daily inventory analysis against on-notice units is a viable option to enhance revenue when coupled with an actionable marketing strategy. Their discussion touches on the nuances of balancing supply and demand in various market conditions to maximize occupancy, which, in their view, is the new frontier of optimization models.

Kerry and Jimmy’s Words of Wisdom: “Having a dynamic approach to analyzing daily unit inventory against multiple variables can significantly impact revenue, especially when it is aligned with highly integrated marketing efforts to ensure that potential renters are aware of available units and any promotional offers.”

Resources: Reinvent Operational Models to Accelerate Revenue

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they bring their extensive expertise and insightful perspectives to the table, examining the latest trends and technological advancements of the role of chatbots in the multifamily housing sector.

In this episode, they delve into a critical analysis of whether chatbots truly provide a competitive advantage or if they merely serve as a distraction that disrupts the overall user experience on property marketing websites. Their discussion dissects the complexities of chatbot implementation, pricing models, and response types being utilized in the industry.

Kerry and Jimmy’s Words of Wisdom: “Chatbots can enhance the renter journey through automating conversations with rich interactions that simplify user workflows. They can handle a multitude of inquiries, from simple questions about amenities to more complex tasks such as tour scheduling. When added to a wider stack of marketing and engagement tools, we feel they have value.”

Resources: Provide Immediate Answers to Prosects Around The Clock

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how AI is unleashing a new wave of human creativity and productivity, while delivering a significant competitive advantage for businesses of all types, including reinventing operating models in the multifamily housing industry.

In this episode, Kerry and Jimmy discuss the efficiency artificial intelligence brings to the table with its ability to streamline operations and transform service offerings to meet the expectations of today’s renters. They delve into how AI can forecast demand, answer reviews, market available units, build leases, and collect onboarding fees.

Kerry and Jimmy’s Words of Wisdom: “AI isn't just about efficiency; it's about empowerment. Empowering individuals to find their ideal homes, empowering businesses to thrive in an ever-competitive market, and ultimately, empowering communities to flourish in spaces where technology meets humanity.”

Resources: Search to Sofa Solutions for Today’s Renters

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the necessity for income verification to qualify applicants and the challenges of multi-faceted systems that attempt to automate the process.

In this episode, Kerry and Jimmy discuss how income verification remains as the pivotal gatekeeper in determining who advances to resident status, even if they pass credit and background checks. The podcast delves into how the process can create friction in the rental process, particularly for renters with non-traditional income sources or limited access to documentation.

Kerry and Jimmy’s Words of Wisdom: “While income verification provides insight into a person’s current earnings, credit scores offer a comprehensive view of their financial history and behavior. Unlike income, which can fluctuate and may not always accurately represent a person’s financial stability, a credit score encapsulates a longer-term pattern of financial responsibility.”

Resources: Simplifying The Renter Onboarding Journey

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they talk all things social media, and how property managers can monetize these platforms with a mix of content that not only markets vacant apartment units, but create validation inside the decision making process for today’s renters.

In this episode, Kerry and Jimmy discuss what types of content should be posted at the property level, and how to elevate search positioning through keeping social media channels active with flowing with fresh content. The podcast delves into how artificial intelligence and automation can be leveraged to market upcoming inventory, while eliminating human intervention.

Kerry and Jimmy’s Words of Wisdom: “Social media is a three headed monster – it can build SEO, make your community look alive, and market your vacant units - if you use the right tools. Leveraging AI to take daily deep dives into vacant and on-notice apartment units, not only creates optimal marketing content, but exposes hidden revenue.”

Resources: Building Digital Footprints with Social Media

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they drive down the long road of converting leads to signed leases, and how the multifamily housing industry needs to rethink its outdated model to meet the expectations of today’s renters.

In this episode, Kerry and Jimmy discuss how the building blocks of marketing should be designed to produce leads that ultimately convert to leases, and how to remove as much friction from the process as possible. The podcast delves into how they are leveraging a mix of artificial intelligence and automation to deliver leases, capture fees, and meet compliance regulations.

Kerry and Jimmy’s Words of Wisdom: “Manually assembling leases is not only a waste of human ingenuity, but it has now officially gone the way of the pay phone. Delivering a lease within minutes of receiving approval, not only prevents lease loss, but it meets the demands of today’s instant generation.” 

Resources: Automated Leasing for Multifamily Communities

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unravel the mysteries of effective Search Engine Optimization strategies for apartment community websites.

In this episode, Kerry and Jimmy discuss what the pillars of search engine optimization really encompass, and how many multifamily operators are often sold worthless keyword tracking and static content from old school SEO firms. The podcast delves into how to utilize a mix of social media, continuous content creation, and interlinks to build extensive digital footprints that will elevate your search positioning.

Kerry and Jimmy’s Words of Wisdom: “Know what real SEO is so you don’t buy the equivalent of snake engineered oil. You can quickly build a robust search position through automating consistent page creation that feeds across multiple channels, without any human intervention.”

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss what today’s renter is looking for when they visit apartment community websites.

In this episode, Kerry and Jimmy dissect the common pitfalls plaguing property-level marketing websites, from misleading images and intrusive pop-ups to cluttered layouts that fail to resonate with the target audience. The podcast delves into how to weaponize social media to optimize search positioning, through continuous content creation that interlinks the website as the anchor source, while building extensive digital footprints.

Kerry and Jimmy’s Words of Wisdom: “Growing your digital reach does not have to mean increasing your costs. High-performance websites that are automated can create the ultimate marketing stack, without scaling up your headcount.”

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unveil the complexities of ADA website accessibility and its significance in the multifamily housing sector. Drawing from their wealth of experience at 365 Connect, a renowned Protech company, they provide invaluable insights into the nuances of digital accessibility certification.

From discussing AI advancements to navigating the struggles of running a PropTech company, Kerry and Jimmy offer a comprehensive perspective on the multifamily housing tech space. As leaders in product development and technology, they are at the forefront of driving innovation and addressing the evolving needs of the industry.

Whether you're a developer, property manager, or technology enthusiast, this episode brings the hard truth of the risks and rewards of navigating ADA website accessibility. Tune in and join the conversation as we unpack their knowledge for creating inclusive digital experiences and staying ahead in the ever-changing landscape of multifamily tech.

ADA Website Accessibility Whitepaper Download