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In this episode of the Localization Fireside Chat, I sit down with Shaheen Samavati, the Co-Founder and CEO of VeraContent, to dive into the world of multilingual content marketing. Learn how VeraContent grew from a small translation agency into a leading provider of global content solutions, empowering brands to reach European markets with tailored, high-quality content. Shaheen shares her journey from journalism to entrepreneurship, how VeraContent focuses on content creation in multiple languages, and the importance of editorial quality in content marketing. We also explore the role of AI in content creation, how to build strong international marketing strategies, and why original content resonates better than simple translations. If you're a marketer, business owner, or anyone interested in taking your content global, this episode is packed with practical advice on how to create consistent, impactful content for diverse markets. đŸ”” Subscribe to stay updated with more industry leader interviews and discussions on localization, AI, and global marketing trends! #VeraContent #MultilingualContent #ContentMarketing #LocalizationFiresideChat Chapters: 0:00 - Introduction to Episode #83: Robin Ayoub & Shaheen Samavati 1:22 - Shaheen's Journey: From Journalism to VeraContent 4:45 - Founding VeraContent: The Vision Behind the Company 6:30 - Challenges of Multilingual Content Creation 9:00 - Localization vs Original Content: What Works Best? 12:20 - Leadership and Managing a Global Team 14:55 - How AI Is Changing Content Creation 18:45 - VeraContent’s Approach to Marketing & Global Strategy 22:30 - The Future of AI in Content Marketing 25:00 - Why Quality Editorial Processes Matter 28:15 - Insights for Brands Going Global 32:10 - Final Thoughts and Closing Remarks Multilingual Content Creation, Shaheen Samavati, VeraContent, Global Marketing, Content Marketing, Localization, AI in Content Creation, International Business, Marketing Strategies, Content Localization, Content Creation, Marketing Trends, Global Content, Localization Fireside Chat, Robin Ayoub, AI Marketing Tools, Marketing Europe, Translation Services
In this episode of the Localization Fireside Chat, I sit down with Shaheen Samavati, the Co-Founder and CEO of VeraContent, to dive into the world of multilingual content marketing. Learn how VeraContent grew from a small translation agency into a leading provider of global content solutions, empowering brands to reach European markets with tailored, high-quality content. Shaheen shares her journey from journalism to entrepreneurship, how VeraContent focuses on content creation in multiple languages, and the importance of editorial quality in content marketing. We also explore the role of AI in content creation, how to build strong international marketing strategies, and why original content resonates better than simple translations. If you're a marketer, business owner, or anyone interested in taking your content global, this episode is packed with practical advice on how to create consistent, impactful content for diverse markets. đŸ”” Subscribe to stay updated with more industry leader interviews and discussions on localization, AI, and global marketing trends! #VeraContent #MultilingualContent #ContentMarketing #LocalizationFiresideChat Chapters: 0:00 - Introduction to Episode #83: Robin Ayoub & Shaheen Samavati 1:22 - Shaheen's Journey: From Journalism to VeraContent 4:45 - Founding VeraContent: The Vision Behind the Company 6:30 - Challenges of Multilingual Content Creation 9:00 - Localization vs Original Content: What Works Best? 12:20 - Leadership and Managing a Global Team 14:55 - How AI Is Changing Content Creation 18:45 - VeraContent’s Approach to Marketing & Global Strategy 22:30 - The Future of AI in Content Marketing 25:00 - Why Quality Editorial Processes Matter 28:15 - Insights for Brands Going Global 32:10 - Final Thoughts and Closing Remarks Multilingual Content Creation, Shaheen Samavati, VeraContent, Global Marketing, Content Marketing, Localization, AI in Content Creation, International Business, Marketing Strategies, Content Localization, Content Creation, Marketing Trends, Global Content, Localization Fireside Chat, Robin Ayoub, AI Marketing Tools, Marketing Europe, Translation Services