🎙️ From Science Journalist to STEM Media Entrepreneur: How Heather Catchpole Co-Founded Refraction Media to Transform STEM Storytelling
After a decade in science journalism, Heather Catchpole co-founded Refraction Media—now publishing 2 million magazines globally—proving there’s a scalable, sustainable business in making STEM visible, visual, and inspiring ( and recognized by Barack Obama for their impact).
🔍 What You’ll Learn:
- How to directly transfer your work experience into your own business
- How to be unapologetically ambitious ( and pull it off)
- Why knowing your audience inside out is the secret sauce to scaling sustainably
- Overcome the detractors
- How strategic partnerships (like Google) can take your startup global in under two years
- How to choose your growth model to fit the life you want
🧠 About the Guest:
Heather Catchpole is the co-founder of Refraction Media, an award-winning science media company creating high-impact STEM content for students, governments, and global tech companies. With a background in geoscience, a Master’s in science communication, and experience at CSIRO, ABC, and the Powerhouse Museum, Heather has built a powerhouse brand now delivering 2 million magazines a year and supporting 75,000 digital users per month.
📌 Episode Highlights:
00:00 Geoscience beginnings and discovering the joy of storytelling
04:00 Why she left the lab for a Master’s in Science Communication
07:00 ABC, CSIRO, and editing national journals as a freelance science writer
10:00 Career pivots, parenthood, and wearing “multiple hats” in media
12:00 How to tell science stories in ways that make people care
14:00 Founding Refraction Media: the story behind the name and mission
16:00 From virtual nuclear reactors to national school programs
18:00 Co-founding with Karen Taylor-Brown over a pub lunch
20:00 Bootstrapping, business modelling, and cash flow basics
22:00 The Google connection—and getting listed by Barack Obama
24:00 Why diverse teams matter in tech and science content
26:00 Growing fast vs. growing sustainably—and making the right choice
30:00 Hiring, managing, and why co-founding with the right person matters
33:00 Staying profitable, going global, and the power of reputation
35:00 Strategic mindset, managing risk, and trusting your gut
40:00 Burnout and resilience: how to recognize and manage both
44:00 Kids, guilt, and building a professional identity alongside parenthood
46:00 On privilege, imposter syndrome, and redefining success as a woman in STEMM
49:00 Gender gaps in STEM and how inclusive storytelling changes outcomes
51:00 Final reflections: team science, happy businesses, and brave leaps
🔗 Resources Mentioned:
- Refraction Media – Official Website
- Careers with STEM – Student & Teacher Platform
- Heather Catchpole on LinkedIn
- Book: I Contain Multitudes by Ed Yong
🤔 Reflection Time:
- What’s your version of a “pub lunch idea”—a business that combines what you know with what the world needs?
- Are you clear on your audience? Could knowing them better be the key to growth or reinvention?
- What kind of business do you want to lead—a startup for scale or a sustainable niche you can love long-term?
Want to craft a career story that opens doors?
I help STEMM professionals speak with clarity, confidence, and purpose and show up as thought leaders —so the right opportunities find you.
📬 Let’s connect: angeliquegreco.com.au | LinkedIn
⭐️ Help More People Reinvent Their Careers
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