In this episode of the podcast I interviewed Fi Mims. Fi is a well known Melbourne based branding photographer. Her work is well respected across a range of industries, including a great deal of experience working with events.

Fi's expertise is personal branding. Her work is focussed on creating images that sends a message to your client about who you are and the problems you solve.

Enjoy this episode with Fi!

Yemi and I speak openly and honestly about the #blacklivesmatter movement, and what we as business owners - particularly those of us with white skin - can do to leverage our privilege to make real impact.

We talk about the need to have these conversations. To get comfortable with being uncomfortable. Comfortable with messing up and admitting when we get things wrong.

I invite you to come on over to anneliseworn.com after you've listened, or over on socials and continue the conversation.

The truth about scaling your business is that it's uncomfortable.

And you have to get comfortable with being uncomfortable. The quicker that happens, the better it will be.

With growth, often comes growing pains. This is what we dig into today, so join me and and let's dig in.

Testing, reading analytics and optimising is the reason people hire marketing agencies. Knowing what to change based on data is critical to getting better results every single time.

In today's episode we dig into HOW to test and WHAT to optimise based on the actual DATA.

It's nitty gritty - and much easier to learn in our free 5 day workshop starting 8th June inside our Social Marketing Method Facebook group.

See you in there, A.

In this current climate, it can be confusing and overwhelming knowing what to do in your business. Especially in the early days, and especially if you're facing big changes in the way you run your business, or adapting to the industry changes that have rocked your business.

It can be difficult to know where to focus your time. Our time is precious and finite and only more so with many of us working with children at home.

In this episode I dig into what I'm investing my time and money in, and what may also work for you in the current climate.

This week on the podcast I'm chatting to Alanah Purtell, co-founder of Idiello.

Lana is an Aussie living in the USA, she's a powerhouse marketer, superstar business woman and mother to a young son.

After spending the better part of a decade running large-scale marketing campaigns for businesses and government alike (and seeing the creative ideas she poured her heart and soul into creating fall by the wayside), Lana had a realisation. Generating creative, show-stopping marketing ideas hurts most people's brains, and she is factory for them. The ideas that are discarded by one business might be pure gold for another.

And so, Idiello was born.

I've been in conversations with a few women over the last few weeks that tell me they want to build their business, but have time and money restrictions.

I get it - we all do. Especially when you start a business. Hey - it's the whole reason behind the Marketing Mentor Program. But I want to speak to that mindset just a little. So listen in here.

I consider myself pretty Insta savvy - but I'd never used the platform the way I did for our latest launch - and it really blew my mind. So I want to share it with you.

Every couple of months I run a free 5 day workshop in our Facebook Group - to help small business owners DIY Ads That Convert.

Tune in to discover some of the secrets behind the pyschology of ads that convert.

Learn how to think through the process of crafting your offer to be relevant NOW, moving people down the buyer journey, defining your target audience and coming up with the details of your ads.

This week on the podcast I interviewed Wendy Cole, Director and Lead Facilitator at iMastery.

In this episode we benefit from Wendy's hands-on experience as a business owner, general manager, consultant and parent as we discuss productivity in the current climate.

If you're struggling to optimise focus and master distraction trying to manage your business with children in the home, tune in to this week's episode.

Now more than ever we need to be laser focussed on the things that are going to move the needle. This episode is going to help you identify those things are prioritise them.