Advertisements and gorilla marketing have changed with influencer culture. Videos of mothers playing with their children turn out to be advertisements for toys, videos of someone painting a do-it-yourself craft turn out to be an advertisement for cleaning products, and some food influencers go to megastores to condemn product ingredients while simultaneously purchasing another product of equal disgust and supporting the very store that they are condemning. Social media influencers have also been caught quietly promoting corporate products while they trash healthy living. Sometimes it’s even linked with controversial statements made by celebrities that don’t toe the line of big food. All of this makes sense when we look at how the White House hired influencers to promote corporate products and controversial legislation. Viral videos like the Twizzler revelation show how stupid it all is. The commentator says that according to TikTok if you put the candy in water you will see red dye and sugar, which fuels an Internet conspiracy about ingredients. This is nonsense. It’s not according TikTok, it’s according to the ingredient list on the bag. You don’t need water to see that the candy itself is food coloring and sugar. And furthermore, it’s not a conspiracy, because, it’s printed on the bag! This nonsense gets pushed to the top of feeds, while legitimate questions, revelations, etc are suppressed.

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