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Joe Pulizzi, regarded as the “Godfather of Content Marketing,” made a surprising shift from the marketing world to the realm of crime fiction.
His suspenseful mystery novel, The Will to Die, is set in a funeral home.
Pulizzi has crafted a gripping story about small-town secrets, sinister motives, and corruption lurking beneath the surface.
We discuss the chillingly plausible scenarios that inspired his work.
By Robert Riggs5
66 ratings
Joe Pulizzi, regarded as the “Godfather of Content Marketing,” made a surprising shift from the marketing world to the realm of crime fiction.
His suspenseful mystery novel, The Will to Die, is set in a funeral home.
Pulizzi has crafted a gripping story about small-town secrets, sinister motives, and corruption lurking beneath the surface.
We discuss the chillingly plausible scenarios that inspired his work.

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