Music Business Breakthrough: Amplify Every Release

In this episode, we dive into the complex yet familiar feelings of stage fright, performance jitters, and anxiety that many musicians face. Whether it's stepping onto a stage, presenting to a live audience, or even sending an important email to your fans, these emotions often stem from something deeper—fear of being seen. Cheryl breaks down the origins of this fear and provides actionable steps to heal it.

What Is Covered:

Key Takeaways:

The fear of being seen often stems from childhood experiences where we were seen but it didn’t go well.

Performance jitters are your body’s way of saying it doesn’t feel safe, but you can rewire your nervous system to change this.

Healing your relationship with your younger self can help you let go of the fear and expand your ability to perform confidently.

Practice connecting with your younger self and asking what they needed back then, offering reassurance from your present self.

Rewiring takes time, so be gentle with yourself and engage in this practice regularly before performances.

Resources Mentioned:

Cheryl’s one-on-one coaching: http://www.inthekey.co/coach

Download the FREE Releasify app for more resources: http://www.inthekey.co/app

In this episode, we break down the key elements of a successful pitch, whether you're emailing a music supervisor, venue, or potential collaborator. Pitching can be daunting, but with a clear strategy, it becomes much simpler. We dive into the before, during, and after phases of pitching and offer practical tips to help you craft concise, effective pitches that get results.

Key Topics:

• Before You Pitch: Set a clear intention for each specific interaction.

• Crafting Your Pitch:

• The Yes/No Request: The most crucial part of the pitch.

• Subject Lines: Write them last and keep them short, clear, and curiosity-driven.

• Follow-up Strategy: 70% of your successes will come from second or third follow-ups.

Key Takeaways:

Resources:

Perfect Pitch Course: Learn how to craft the perfect pitch in detail with Cheryl’s program. Available at

➡️ http://www.inthekey.co/perfectpitch.

Amplify Program: For a deep dive into more music business strategies, join the annual plan at Amplify Pro.

➡️ http://www.inthekey.co/amplify

For more tips on effective pitching and music business strategies, subscribe and check out the other episodes!

In this episode, we dive into practical financial systems for musicians and freelancers, focusing on organization rather than just making money. We cover everything from separating personal and business finances to the benefits of LLCs and how to maximize travel points.

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In this episode, Cheryl B. Engelhardt dives deep into one of her favorite topics: time management for musicians. She shares a game-changing strategy that challenges the traditional use of to-do lists and instead emphasizes the power of a calendar system. Cheryl explains why to-do lists can often become overwhelming and how shifting tasks into a structured calendar can create more time, reduce stress, and ultimately help you become more effective in your music career.

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In this episode, Cheryl B. Engelhardt dives into one of the most crucial yet often overlooked aspects of a musician's journey: goal setting. But, like, PRO-level goal setting!

Cheryl introduces the concept of "Champagne Wins"—specific, celebratory milestones that go beyond traditional goal-setting and push you to aim higher. She explains why typical goals like "getting more followers" fall short and how defining a clear, measurable objective can lead to greater success and satisfaction in your career.

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In this episode, Cheryl dives deep into the powerful concept of "Commitment vs. Default." If you’ve ever found yourself feeling stuck despite doing all the “right” things in your music career or life, this discussion is for you. Cheryl explores how our subconscious default behaviors, often formed in childhood, can hold us back from achieving our true potential. She walks listeners through identifying these default behaviors and replacing them with a commitment that aligns with their true values and goals.

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Subscribe & Review:

In this first episode of season six of the Music Business Breakthrough podcast, Cheryl introduces a transformative framework known as the "Musician Success Cycle," designed to help musicians navigate the complexities of their careers with clarity and strategic focus. The cycle is a practical tool for understanding where musicians stand in their career development and what actions to prioritize at different times.

The concept of the Musician Success Cycle arose from a personal experience shared by Cheryl when on tour in Switzerland in 2007. This led to the development of a cyclical model for managing a music career, acknowledging that a musician's journey is not linear but rather involves recurring phases.

One common challenge addressed in the podcast is managing multiple projects that may be in different phases of the cycle. Cheryl advises aligning personal energy and focus rather than juggling tasks across different projects to avoid burnout. Another challenge is differentiating ongoing life responsibilities from project-specific tasks. The key is to recognize that routine activities, such as financial management or teaching, provide a stable foundation but are separate from the specific goals set within the cycle.

For more detailed guidance, listeners are encouraged to check out the mini-course on the RELEASIFY app by visiting www.inthekey.co/app or on a desktop at www.inthekey.co/cycle.

In this very special and timely episode, GRAMMY-nominated artist Joanie Leeds (www.joanieleeds.com) shares about the recent drama in her category of Best Children's Music. Join us as we have an important, introspective, yet SUPER fun conversation about activism, female empowerment, and the GRAMMY process. 

Support the show (http://www.paypal.me/cbemusic)

Today, meet Chris KEATS and Josh Bradford in Day 12 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!
KEATS: http://www.keatsofficial.com
Josh: http://www.instagram.com/joshbradfordmusic 

Support the show (http://www.paypal.me/cbemusic)

Today, meet Sharman Nittoli and Emma Back in Day 12 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!
Emma: http://www.emmabackmusic.com
Sharman: http://www.sharmannittoli.com 

Support the show (http://www.paypal.me/cbemusic)