On today's episode of the Music Business Podcast, we interview shesaid.so Founder and Partnership Strategist Andreea Magdalina. Andreea is an experienced speaker on topics such as music and brand partnerships, business development, brand strategy, building community, marketing, and diversity & inclusion. She has spent the past 4 years working with creative agencies to develop digital-first content, technology products and strategic partnerships for global brands.
As of May 2019, she is focusing on her role as CEO at shesaid.so in addition to consulting for music, technology and culture-forward clients. Partnerships she has previously worked on include clients such as YouTube Music, Instagram, Microsoft, Skype, Sonos, British Council to name a few.
Today, we discuss the founding of shesaid.so, how it's grown internationally, what standing up for equality looks like in music, strategies for building community, questions to ask yourself when developing a strategic partnership, and more.
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