The profound connection between music and video games is undeniable. Whether it is because certain soundtracks are designed to change and adjust to the game's progression or because certain songs create core memories in gamers' minds, at this point, it is possible to state that one couldn't exist without the other.

In this episode, Alex Tarrand joins us to talk a bit more about the symbiotic relationship between music and gaming, which enhances not only the user experience playing the game but also game developers and music artists. Alex is the COO and Co-Founder at Styngr, a lifelong gamer, a serial entrepreneur, and a specialist in music tech, P&L ownership, forecasting & modeling, VOD/Live mobile streaming production, product management, sponsorships, social media, and behavioral economics, among many other things.

Throughout our conversation, we delve into Alex's journey in the gaming industry and his intimate relationship with music, and his experiences working with different labels and publishers. Alex also shares his thoughts on the relationship between the metaverse and other emerging technologies and music, some missteps in the music industry most game developers make, and more.

Resources:

Visit Styngr's website: https://www.styngr.com/

Connect with Alex on LinkedIn: https://www.linkedin.com/in/alextarrand/

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